EE MAKES CATCHING UP WITH LOVED ONES EVEN EASIER THIS CHRISTMAS WITH TECH OFFERING
- EE bundle brings the latest Samsung tablet with Easology software to make tech more simple
- Easology software makes technology more accessible with larger icons, clear text, simplified layouts and user-friendly settings.
- Over half of older adults use their mobile devices to stay in regular contact with family, but many over 70s don’t feel fully confident using them*
- Gerry (75) and Sandra (72), both share stories of how their tablet helps keep them connected during the festivities and beyond
EE, the UK’s best network, is helping to keep older adults connected by teaming up with Samsung and Easology on the Galaxy Tab A7 Lite tablet. Available exclusively with EE – the bundle makes technology easier to navigate with larger icons, clear text, simplified layouts and user-friendly settings.
Thanks to the Easology software, day-to-day functions such as phone calls, messages and apps like Facebook and the internet, are simplified and made more manageable.
Customers with visual and dexterity impairments benefit from the more accessible format making connecting with family and friends easier than ever before. Research shows that more than two thirds of Brits over 70 use their mobiles for healthcare services such as booking appointments* – proving the importance of being able to use them seamlessly.
Sharon Meadows, Director of Propositions, EE says: “We really know the value of staying connected with our loved ones, especially during the festive season. This exclusive package on EE means even more people can make the most of technology and reap the benefits this tablet offers, all on the UK’s best network.”
Sateesh Ramoutar, Chief Commercial Officer, Easology adds: “Partnering with the UK’s best network, EE, helps further our mission to make the latest technology easy-to-use for older adults, ensuring they stay online.
“Everyone has the right to be connected and the unique offering with EE will help more people make the most of the benefits that technology can bring.”
Gerry, 75, and Sandra, 72, have both reaped the benefits of using the Easology tablet.
Gerry, a retired electrical engineer, loves browsing the internet and reading through research papers to deepen his knowledge of the world. However, Gerry noticed his eyes were struggling to see the smaller text on screen so tried out the Easology modified tablet.
Gerry said: “I looked into tablets that could help with my visual impairment but there were not many options available, and the options that were available reduced the functionality of the tablet. I use all the features such as video calling, messaging and email. However, I use it most for the internet as the feature that is really helpful to me is the magnification option.”
Sandra is a retired NHS worker: Sandra’s son had noticed she was struggling connecting to their planned video calls. With her dexterity sometimes not what it used to be, using small buttons and long menus on her smartphone started to make things harder and was becoming increasingly frustrating.
Sandra said: “It’s incredible how you take for granted being able to use a touchscreen on a phone without thinking about it. When you do start to struggle with the internet or applications, you start to worry about how you will do all the things you used to do online.”
Having used the Easology tablet, she adds: “I feel like I have a new lease of life. I use my new tablet without hesitation and don’t even think about how I am using it.”
The Samsung Galaxy Tab A7 Lite with Easology is available exclusively on EE on a monthly tariff with 5GB of data.
Monthly tariff plans for new customers start from £18 per month (£50 upfront), with 5GB of monthly data, while existing EE customers can purchase a plan from £16.20 per month (£0 upfront) with 5GB of monthly data.
Notes to editors:
The Samsung Galaxy Tab A7 Lite with Easology is available to purchase online here: https://shop.ee.co.uk/tablets/pay-monthly-tablets/samsung-galaxy-tab-a-7-lite-easology/details?color=Black&capacity=32GB
The package will also be available in all EE stores across the UK, as well as being able to be ordered to nearest stores and home addresses too.
*Survey of 2,001 UK consumers aged 50 and above carried out in March and April 2022 by Sapio Research, on behalf of EE.
EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012 and launched the UK’s first 5G network in May 2019.
EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2021 and being named the UK's best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.
As well as offering mobile services to consumers and small and medium businesses, EE also provides home and business broadband using both 4G and fixed line connections.
EE is committed to being number one for service in the industry and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.
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Easology is a software company that specializes in creating easy-to-use interfaces for smartphones and tablets, making them easier to use for older persons or anyone who suffers from visual or dexterity impairment. At Easology we believe that it is everyone's right to be Online and access the services, opportunities and possibilities that being online enables in a modern society.