London,
24
May
2022
|
12:04
Europe/London

EE PREDICTS DATA USAGE WILL DOUBLE AT GLASTONBURY 2022

  • EE returns as Glastonbury Festival’s technology partner for the seventh year, in a long-standing partnership spanning over 20 years 
  • EE predicts record amount of data to be used – looking at recent data trends at live events, Worthy Farm could see 200 terabytes of data used over the festival, equivalent to viewing 8 billion Instagram posts of Sir Paul McCartney’s return to Glastonbury Festival  
  • The predicted 200TB of data is double the amount of data used by sun-soaked festival goers at the 2019 festival  
  • The official Glastonbury 2022 app developed in partnership with EE will be available to download in June pre festival  
  • Festival goers can stay connected with superfast phone charging at the EE Recharge Tent 

24th MAY 2022: Today, EE announced that it is the technology partner of Glastonbury Festival for the seventh year running, as the festival makes its return after nearly two years. Bringing its superfast network to Worthy Farm, EE is preparing for the event to be more connected than ever as 200,000 festival goers descend on the iconic 900-acre site. 

To keep attendees connected throughout the weekend, EE will be installing seven temporary masts, adding to the two permanent sites EE previously installed to cover Worthy Farm. Festival goers will have the opportunity to use its superfast mobile network technology for themselves ensuring that staying in touch with friends and sharing those magical festival moments will be easier than ever before. 

Music fans will once again have access to the EE Recharge Tent – situated in the Glade area - so they can stay charged up throughout the weekend to ensure they don’t run out of battery at a crucial moment. Open from Thursday to Sunday 10am to 10pm, the EE Recharge Tent will have chargers which are free to all, regardless of network. Wireless and USB-C charging stations will also charge compatible phones in under thirty minutes, taking the stress away from running out of battery, losing friends or not being able to snap photos and send messages during the weekend’s festivities.  

The official Glastonbury 2022 app, developed in partnership with EE, will be available to download in June, allowing music fans the opportunity to plan their line up and find their way around the site. More information on the official app will be announced in the coming weeks. 

The continued rise of social networks, messaging apps and live video streaming means that the amount of data used around the festival has increased year on year. In 2019, a whopping 103.6 terabytes of data was used over the festival weekend by Glastonbury goers sharing pictures and videos of their festival memories, streaming content and keeping up to date with events away from the festival. EE predicts this figure will once again skyrocket with a 93% increase, to more than 200 terabytes of data, equivalent to viewing 8 billion Instagram posts or 6 million downloads surpassing 2019’s data record of 100 terabytes of data being used by sun-soaked festival goers.  

EE’s superfast mobile network has been built to cope with the huge data demand from the 200,000 attendees expected to visit Worthy Farm from 22nd June to 26th June.  

Emily Eavis at Glastonbury Festival commented: “We’re really pleased to announce EE as our technology partner for the seventh year running, providing the best possible network for our rural site, as well as free charging facilities and the official app.”  

Pete Jeavons, Marketing and Communications Director at EE, said: “Over the years we have worked with the team at Glastonbury to use our technology to improve the experience of festival goers – whether that’s keeping your phone charged, getting in touch with friends at the festival or sharing memories with those that aren’t there. With the increasing data demands seen at live events across the country, we are working hard at Worthy Farm to make sure we have a network in place that can cope with these demands.” 

For the latest news and updates go to EE.co.uk/Glastonbury.  

- ENDS - 

For further information, please contact: 

EEGlasto@mcsaatchi.com  

About EE 

EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012 and launched the UK’s first 5G network in May 2019. 

EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and being named the UK's best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®. 

As well as offering mobile services to consumers and small and medium businesses, EE also provides home and business broadband using both 4G and fixed line connections. 

EE is committed to being number one for service in the industry and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. 

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