EE revamps pay as you go market with 4G packs from £1 a week
• EE introduces new range of best value packs – designed to transform the UK pay as you go market
• The UK’s first £1 pay as you go pack unveiled, offering exceptional flexibility and value for money
• New packs come with 4G included, as well as the option of additional free data, texts or calls every three months
EE, the UK’s most advanced digital communications company, today launched a range of market leading Pay As You Go (PAYG) packs with 4G included in all at no extra cost – starting from just £1 per week. The new packs set to transform the way consumers purchase PAYG, and have been designed to combine EE’s market-leading 4G performance with outstanding value, enabling even more customers to enjoy superfast mobile connectivity on the UK’s biggest, fastest and most reliable network.
Available immediately from EE shops, EE telesales and via the EE web site, the new packs offer market leading value to the 40% of mobile users who want the control and flexibility of PAYG.
The packs have been created to reflect how customers typically use their phones, offering simple, transparent pricing. For added ease, the new packs have been split into three categories, representing the three most common customer usage patterns with allowances weighted towards what customers want to use (Talk and Text Packs, Data Packs and Everything Packs) – meaning they don’t have to pay for things they don’t need.
Providing unprecedented value for money, EE customers will also have the reassurance that they have access to the UK’s award winning, biggest, fastest and most reliable mobile network. What’s more, 70% of mobile PAYG users spend less than £10 per month, so for the first time across the industry, EE is offering a choice of PAYG packs for just £1 per week, providing increased flexibility to meet customers need.
EE has put control at the heart of its new range of packs - with customers never able to go over their data allowance. If they do use it up, then they can purchase one of the great value add-ons to extend it as needed.
And as if that wasn’t enough, after every three months, all EE PAYG customers can add even more of what they like to use in their pack, for example a customer on a new 30 day pack can choose between an extra 250MB of data, 50 minutes of any network calls or 250 texts - at no extra cost. EE PAYG customers also access to great EE benefits, including EE Wednesdays, offering 2-4-1 deals on cinema tickets and EE Tickets.
Pippa Dunn, Chief Consumer Marketing Officer, EE said: “This is another landmark moment for the UK’s mobile industry. With more and more people demanding access to 4G and the benefits it brings, we’ve chosen to include it as standard in our new range of pay as you go packs, which now start from less than the price of a cup of coffee a week”.
The new packs are available across all EE retail channels immediately. Customers looking for more information can visit www.ee.co.uk/payg
EE PAYG New Pricing Guide
|
£1 |
£10 |
£15 |
£25 |
Data packs |
10 mins 10 texts 100MB 7 days |
N/A |
N/A |
N/A |
Talk and text packs |
25 mins 50 texts FREE 10MB 7 days |
250 mins UL texts FREE 10MB 30 days |
750 mins UL texts FREE 10MB 30 days |
N/A |
Everything packs |
N/A |
150 mins UL texts 500MB 30 days |
500 mins UL texts 2GB 30 days |
1000 mins UL texts 4GB 30 days |
FREE, every 3 months |
25MB 10 mins 25 texts |
250MB 50 mins 250 texts |
Pricing Competitor Comparison – as of August 2014
Brand |
£1 |
£5** |
£10 |
£15 |
£20 |
£25 |
EE Data Packs (4G) |
10 mins 100 MB |
50 mins 50 texts 500 MB |
|
|
|
|
EE Talk and Text Packs (4G) |
25 mins 50 texts FREE 10MB |
125 mins 250 texts FREE 50MB |
250 mins |
750 mins |
|
|
EE Everything Packs (4G) |
|
|
150 mins |
500 mins |
|
1000 mins |
Three All-in-One 10 |
|
|
100 mins |
300 mins |
|
|
giffgaff Goodybag (4G) |
|
60 mins 300 texts 20MB |
500 mins |
500 mins UL texts UL data |
1200 mins |
|
O2 Pay & Go Go Go (4G) |
|
|
75 mins |
250 mins |
|
|
Vodafone Freedom Freebie |
|
|
150 mins |
|
500 mins |
|
Virgin Big Data Rewards |
|
|
28 mins 3000 texts 1 GB |
|
42 mins 3000 texts 3GB |
|
-ENDS-