London,
02
September
2014
|
00:00
Europe/London

EE revamps pay as you go market with 4G packs from £1 a week

•         EE introduces new range of best value packs – designed to transform the UK pay as you go market

•         The UK’s first £1 pay as you go pack unveiled, offering exceptional flexibility and value for money

•         New packs come with 4G included, as well as the option of additional free data, texts or calls every three months  

EE, the UK’s most advanced digital communications company, today launched a range of market leading Pay As You Go (PAYG) packs with 4G included in all at no extra cost – starting from just £1 per week. The new packs set to transform the way consumers purchase PAYG, and have been designed to combine EE’s market-leading 4G performance with outstanding value, enabling even more customers to enjoy superfast mobile connectivity on the UK’s biggest, fastest and most reliable network.

Available immediately from EE shops, EE telesales and via the EE web site, the new packs offer market leading value to the 40% of mobile users who want the control and flexibility of PAYG.

The packs have been created to reflect how customers typically use their phones, offering simple, transparent pricing. For added ease, the new packs have been split into three categories, representing the three most common customer usage patterns with allowances weighted towards what customers want to use (Talk and Text Packs, Data Packs and Everything Packs) – meaning they don’t have to pay for things they don’t need.

Providing unprecedented value for money, EE customers will also have the reassurance that they have access to the UK’s award winning, biggest, fastest and most reliable mobile network. What’s more, 70% of mobile PAYG users spend less than £10 per month, so for the first time across the industry, EE is offering a choice of PAYG packs for just £1 per week, providing increased flexibility to meet customers need.

EE has put control at the heart of its new range of packs - with customers never able to go over their data allowance. If they do use it up, then they can purchase one of the great value add-ons to extend it as needed.

And as if that wasn’t enough, after every three months, all EE PAYG customers can add even more of what they like to use in their pack, for example a customer on a new 30 day pack can choose between an extra 250MB of data, 50 minutes of any network calls or 250 texts - at no extra cost. EE PAYG customers also access to great EE benefits, including EE Wednesdays, offering 2-4-1 deals on cinema tickets and EE Tickets.

Pippa Dunn, Chief Consumer Marketing Officer, EE said: “This is another landmark moment for the UK’s mobile industry. With more and more people demanding access to 4G and the benefits it brings, we’ve chosen to include it as standard in our new range of pay as you go packs, which now start from less than the price of a cup of coffee a week”.

The new packs are available across all EE retail channels immediately. Customers looking for more information can visit www.ee.co.uk/payg 


EE PAYG New Pricing Guide

 

£1

£10

£15

£25

Data packs

10 mins

10 texts

100MB

7 days

 

N/A

 

N/A

 

N/A

Talk and text packs

25 mins

50 texts

FREE 10MB

7 days

250 mins

UL texts

FREE 10MB

30 days

750 mins

UL texts

FREE 10MB

30 days

 

N/A

Everything packs

 

N/A

150 mins

UL texts

500MB

30 days

500 mins

UL texts

2GB

30 days

1000 mins

UL texts

4GB

30 days

FREE, every 3 months

25MB

10 mins

25 texts

250MB

50 mins

250 texts

Pricing Competitor Comparison – as of August 2014

Brand

£1

£5**

£10

£15

£20

£25

EE Data Packs (4G)

10 mins
10 texts

100 MB

50 mins

50 texts

500 MB

 

 

 

 

EE Talk and Text Packs (4G)

25 mins

50 texts

FREE 10MB

125 mins

250 texts

FREE 50MB

250 mins
UL texts
FREE 10 MB

750 mins
UL texts
FREE 10 MB

 

 

EE Everything Packs (4G)

 

 

150 mins
UL texts
500 MB

500 mins
UL texts
2GB

 

1000 mins
UL texts
4GB

Three All-in-One 10

 

 

100 mins
3000 texts
500 MB

300 mins
3000 texts
UL data

 

 

giffgaff Goodybag (4G)

 

60 mins

300 texts

20MB

500 mins
UL texts
1 GB

500 mins

UL texts

UL data

1200 mins
UL texts
UL data

 

O2 Pay & Go Go Go (4G)

 

 

75 mins
500 texts
250 MB 

 

250 mins
2500 texts
500 MB 

 

Vodafone Freedom Freebie

 

 

150 mins
UL texts
250 MB

 

500 mins
UL texts
1 GB

 

Virgin Big Data Rewards

 

 

28 mins

3000 texts

1 GB

 

42 mins

3000 texts

3GB

 

-ENDS-