London,
15
August
2023
|
10:51
Europe/London

EE REVEALS BRITS’ MOBILE VIEWING FAUX PAS AS TV ON-THE-GO IS MORE POPULAR THAN EVER

EESamsung_WoodyCook3
  • Nearly half (46%) of the British public have seen a TV or movie spoiler by looking at someone else’s mobile phone screen in public
  • Meanwhile 1 in 5 (18%) Brits have previously missed their stop or been late to an occasion because they’ve been too engrossed by TV on their mobile
  • New research comes as the UK’s best network offers inclusive Netflix and TNT Sport memberships on selected plans with the latest Samsung Galaxy Z Flip5 and Z Fold5 smartphones
  • To support the launch, EE has also teamed up with TV personality and DJ Woody Cook to provide top tips and advice on how to avoid making the nation’s most common faux pas when streaming on-the-go

With new research revealing the nation’s most common faux pas when it comes to mobile TV streaming in public, EE has joined forces with Samsung and TV personality and DJ, Woody Cook to provide top tips and advice to avoid the most common bloopers. The research comes as the UK’s best network offers inclusive Netflix and TNT Sport memberships on selected plans with the launch of the new Samsung Galaxy Z Flip5 and Z Fold5 smartphones.

With 39% of Brits now streaming TV on-the-go up to four times a week, and a further 37% claiming that it makes their commutes go quicker – EE has revealed that Brits are still prone to a blunder or two when it comes to consuming content in public, and that streaming when out-and-about isn’t as straightforward as many would think.

The new findings highlight the pitfalls of mobile streaming in public, with nearly half (46%) of Brits claiming that they’ve seen a TV or movie spoiler by taking a sneak peek at someone else’s screen, and nearly a fifth (18%) admitting they’ve previously missed their stop on public transport as they’ve been overly engrossed in one of their favourite shows.

Not only this, but 1 in 5 Brits have even admitted to hastily covering their phone screen out of embarrassment due to watching a questionable scene, with 13% conceding that they’ve been so moved that they’ve have ended up crying in public due to the content they’ve been watching.

According to research, Britain’s top 10 mobile streaming faux pas are:

1.     Laughing out loud at a show in public

2.     Forgetting to download your show before going on public transport

3.     Having a sports result ruined by looking at someone else’s screen

4.     Playing content out loud in a public place

5.     Dropping phone whilst streaming

6.     Over celebrating a goal or big moment in sport whilst on-the-go

7.     Seeing a spoiler on somebody else’s screen

8.     Accidentally bumping into someone whilst glued to your screen

9.     Starting an unwanted conversation with someone because they’re watching a show you like

10.  Accidentally spoiling a series for someone else

The research coincides with EE announcing consumers can now order Samsung’s latest flagship smartphones, the new Galaxy Z Flip5 and Z Fold5, on the UK’s number one network. Those taking out a handset on an EE All Rounder plan or above will be able to choose between a Netflix Basic or TNT Sports subscription worth up to £480 as an Inclusive Extra.

Customers will be able to make the most of viewing premium content with the Galaxy Z Flip5’s foldable large screen that’s perfect for enjoying TV on-the-move – as well as being able to watch for longer than ever before using the Galaxy Z Fold5’s enhanced battery performance and cooling technology – all supported by the UK’s number one 5G network on EE.

Alistair Wilson, Director of Devices and Partnerships at EE, said: “With superfast 4G and 5G connectivity in more places, watching TV on-the-go has become more popular than ever - and it’s clear that some haven’t quite mastered the etiquette of streaming when they’re out and about.

With EE offering Netflix and TNT Sport in select plans with the great new Samsung Galaxy Z Flip5 and Z Fold5, we thought it would be worth giving some handy tips to make sure our customers and the nation can enjoy all their favourite content without the mishaps!”

To help the nation master mobile streaming etiquette, EE has teamed up with TV personality and DJ Woody Cook, to release a top tip video guide that helps conquer some of the most common streaming bloopers experienced by Brits, as over 1 in 4 (26%) state they’d benefit from advice on how to stream properly in public. Woody’s top three tips are:

1.     If it’s not your phone, stay out the zone – make sure you’re not peeping at other screens and try and avoid spoilers!

2.     Don’t become so locked in that your reaction becomes a distraction – even if you’re watching your favourite sitcom episode, make sure to keep the cackling down a notch – otherwise you might look like a laughing lunatic on the bus

3.     Stay switched on – try not to get too caught up in what you’re watching and make sure you’re staying alert… you don’t want to miss your stop!

The full video can be accessed below.

The Samsung Galaxy Z Fold5 and Z Flip5 are available now, with new and upgrading customers able to save up to £240 on the handsets as well as an additional saving of up to £720 when trading in any old Samsung phone in any condition.

For more information on the new Samsung Galaxy devices from EE, please visit ee.co.uk/samsung

ENDS

For more information, please contact: ee@theacademypr.com

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Notes to editors

Research conducted by Censuswide, with 2,029 UK respondents aged 16+ in the UK August 2023. The survey was conducted from a nationally representative of UK adults. Censuswide employs members of the Market Research Society, belongs to the British Polling Council and abides by the ESOMAR principles

About EE

EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012, and launched the UK’s first 5G network in May 2019.

EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and 2021, and the UK's best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®. 

As well as delivering mobile services to consumers, small and medium businesses, corporate customers and Government programmes, EE also provides home and business broadband using both 4G and fixed line connections.

EE is committed to being number one for service in the industry and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.

EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.

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