London,
05
June
2014
|
00:00
Europe/London

EE revolutionises British tradition with 4G-powered donkey rides

• EE celebrates the launch of 4G in West Kirby with free ‘superfast’ donkey rides this Saturday

• Superfast 4G WiFi technology installed in each donkey’s saddle to allow parents to upload pictures and videos in record time

• The launch is part of the continued rollout of EE 4G which sees 15 more towns get 4G – from Gateshead to Newtownards – and takes the total to 215 large towns and cities, and an additional 2,588 villages and small towns

Friday June 6, 2014 – EE is celebrating its continued 4G network rollout by pioneering the UK’s first 4G powered donkey rides. Free ‘superfast’ donkey rides will be available to the public on Saturday 7th June at West Kirby beach to mark the arrival of 4G in the area. The seaside launch brings 4G to a total of 215 large towns and cities, and an additional 2,588 villages and small towns and villages – reaching 72% of the UK population.

Donkey rides have been an iconic attraction on British seaside beaches since Victorian times, and now a pack of Wirral’s finest donkeys will be making history of their own. Bolt, Zip, Lightning and Flash will be kitted out with new ‘superfast’ 4G WiFi technology in their saddles – turning them into 4G WiFi hotspots for the day.

The modern day take on the traditional donkey ride will mean that mums and dads can connect to the donkeys with a smartphone or tablet device, and upload pictures and videos of their kids enjoying a donkey ride in record time, instantly sharing the moment with friends and family.

4G from EE goes live today in: Gateshead, Birkenhead, East Grinstead, Leighton Buzzard, Wallasey, South Shields, Wakefield, Coatbridge, Lisburn, Bangor (NI), Newtownards, Omagh, Port Talbot and Neath. This follows the recent announcement that EE is expanding its double-speed 4G network to 20 more towns and cities before the end of 2014. 

Pippa Dunn, Chief Marketing Officer at EE, said: “4G is changing the way we behave and there is an increased appetite for sharing those magic moments on-the-go. EE is bringing 4G to more regions across the UK than ever before and with summer just around the corner, we wanted to make the ‘best of British’ even better. It’s great for everyone to be able to stay connected all the time, even in more remote spots like on the beach.” 

The free 4G donkey rides will be available on Saturday 7th June at West Kirby beach, Merseyside, CH48 0QG from 12 noon. Donkey rides will be available on a first come, first served basis for a limited time only.

For more information, please visit www.ee.co.uk.

- ENDS -

 

Notes to Editors

4G from EE is now available in 215 UK towns and cities across the UK – Aberdeen, Accrington, Aldershot, Altrincham, Amersham, Antrim, Armadale, Ashby-de-la-Zouch, Ashford, Ashton-under-Lyne, Aylesbury, Bangor, Barnsley, Basildon, Basingstoke, Bath, Beaconsfield, Bedford, Belfast, Belper, Benfleet, Berkhamsted, Bicester, Billericay, Bingley, Birkenhead, Birmingham, Bishop Auckland,  Blackburn, Blackpool, Bolton, Bournemouth, Bracknell, Bradford , Braintree, Brentwood, Bridgend, Brighouse, Brighton, Bristol, Burnley, Burton upon Trent, Caerphilly, Camberley, Cambridge, Cannock, Cardiff, Coalville, Caldicot, Canvey Island, Carlisle, Chatham, Chelmsford, Cheltenham, Chepstow, Chester, Chester-le-Street, Chorley, Clydebank, Coatbridge, Colchester, Coleraine, Coventry, Crawley, Cumbernauld, Cwmbran, Darlington, Derby, Dewsbury, Doncaster, Dudley, Dundee, Durham, Edinburgh, East Grinstead, Ellesmere Port, Exeter, Farnborough, Farnham, Fleet, Gateshead, Gerrards Cross, Gillingham, Glasgow, Gloucester, Grangemouth, Grays, Grimsby, Guildford, Halifax, Hamilton, Harlow, Harpenden, Harrogate, Hartlepool, Hatfield, Hemel Hempstead, High Wycombe, Hinckley, Hitchin, Houghton-le-Spring, Horsham, Huddersfield, Hull, Ipswich, Keighley, Kenilworth, Kirkintilloch, Larne, Leatherhead, Leeds, Leicester, Leigh, Leighton Buzzard, Letchworth, Lichfield, Lincoln, Lisburn,  Liverpool, Livingston, London, Londonderry/Derry, Loughborough, Luton, Lytham St Annes, Macclesfield, Maidenhead, Maidstone, Manchester, Marlow, Merthyr Tydfil, Milton Keynes, Middlesbrough, Motherwell, Neath, Newbury, Newcastle, Newcastle Under Lyme, Newport, Newry, Newtownabbey, Newtownards,  Northampton, Norwich, Nottingham, Nuneaton, Oldham, Omagh, Oxford, Paignton, Peterborough, Peterlee, Plymouth, Pontypool, Poole, Pontefract, Portishead, Portsmouth, Port Talbot, Preston, Rayleigh, Reading, Redcar, Redhill, Reigate, Rhyl, Richmond, Rochdale, Rochester, Rotherham, Runcorn, Sale, Sevenoaks, Sheffield, Shipley, Sittingbourne, Skelmersdale, Slough, Southampton, Southend-on-Sea, Southport, South Shields, Stevenage, St Albans, Stafford, Staines, Stockport, Stockton-on-Tees, Stoke, Sunderland, Sutton Coldfield, Swansea, Swindon, Tamworth, Telford, Thame, Tonbridge, Torquay, Tunbridge Wells, Wakefield, Wallasey, Walsall, Warrington, Washington, Watford, Welwyn Garden City, Weston-super-Mare, West Bromwich, Widnes, Wigan, Windsor, Woking, Wolverhampton, Worksop and York.

EE double speed 4G is available in 20 cities - Belfast, Birmingham, Bristol, Cardiff, Derby, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham, Sheffield, Southampton, Sunderland, Sutton Coldfield, Walsall, West Bromwich and Wolverhampton.

4G from EE is also available in Heathrow, Gatwick, Stansted, Luton, City, Birmingham, Manchester, Edinburgh, Glasgow, Newcastle, Liverpool John Lennon, Bristol, Nottingham East Midlands, Leeds-Bradford, Belfast International, George Best Belfast City, Robin Hood and Blackpool airports.

 

About EE

EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. EE has approximately 15,000 employees and 550 retail stores, and serves more than 30 million customers across its mobile, fixed and wholesale businesses.

EE runs the UK's biggest, fastest and most reliable mobile network, pioneering the UK's first superfast 4G mobile services in October 2012. EE's 4G coverage today reaches more than 70% of the UK population.  EE’s 2G coverage reaches 99% of the population while 3G reaches 98%. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population. 

In the last few years, EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, Best network at the 2014 Mobile News Awards, Fastest Network at the 2013 uSwitch Awards, Best Network at the 2013 Mobile Choice Consumer Awards and What Mobile Awards, Network Innovation at the 2013 Recomubu awards and Best Network for Business at the 2013 Mobile Industry awards. 

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For more information, please contact the EE press team on:

ee@nelsonbostock.com

0845 373 7070

Photo captions

Short:

EE celebrates bringing 4G to 215 towns and cities by offering free 4G-connected donkey rides this Saturday on West Kirby Beach in The Wirral, one of the latest areas to get connected by EE’s superfast network. 

Long:

EE celebrates bringing 4G to 215 towns and cities by offering free 4G-connected donkey rides this Saturday on West Kirby Beach in The Wirral – one of the latest areas to get connected by EE. The donkeys saddles will be installed with the latest 4G WiFi technology so that parents can upload and share pictures and videos of the experience in superfast time. This latest roll-out sees EE now cover 72% of the population, including 2,588 small villages and towns across the UK.  For more information visit ee.co.uk