• EE Smart Plan customers can now choose an Amazon Prime Video subscription Swappable benefit to watch Original TV Shows such as The Grand Tour
  • New Gamer’s Data Pass Swappable also introduced, allowing customers to play games such as Pokémon Go, Harry Potter: Wizards Unite, FIFA Mobile and stream on Twitch without worrying about the data

EE today announced that its popular Smart Plans just got even better with the addition of two new Swappable benefits – Amazon Prime Video and Gamer’s Data Pass. The two new options are available to new and existing customers – helping them get the most from the UK’s most flexible and personal mobile plans.

Those who choose the Amazon Prime Video Swappable Benefit (worth £5.99 per month) can wave goodbye to tedious train rides and empty evenings with access to movies, original TV shows, live sport and documentaries on the go. Whether customers prefer The Grand Tour, The Boys, Hanna or The Marvelous Mrs Maisel, they’ll never be short of entertainment – or places to watch it, thanks to EE’s award-winning network.

EE has also launched the Gamer’s Data Pass worth £7.99 per month. The Gamer’s Data Pass covers all a customer’s mobile data used on gaming apps: Pokémon Go, Harry Potter: Wizards Unite, FIFA Mobile, Star Wars: Galaxy of Heroes, as well as when streaming on Twitch, all with inclusive data on EE.

Amazon Prime Video and Gamer’s Data Pass come in addition to the existing range of Swappable Benefits which include the BT Sport App HD (with HDR on 5G plans), Music Data Pass, Video Data Pass, and the Roam Further Pass.

Smart Plan customers can choose the Swappable benefit that best suits them at the start of their plan and then swap it for any of the other available benefits as their needs change. All Smart Plan customers get access to at least one Swappable Benefit (two if on a 5G plan) and customers can also choose to purchase any of the benefits as an extra monthly addition should they so wish. Swapping benefits is easy: customers can switch online or via the My EE app.

Edward Goff, Marketing Director at EE, said: “Our Smart Plans have been a real hit with our 4G and 5G customers – providing them with the most flexible and personal mobile plans in the UK. Now we’re making these plans even better by working with a number of the world’s best entertainment providers to ensure customers can enjoy the content they love in more places when on the move.”

In addition to Swappables, EE Smart Plans feature Upgrade Anytime, allowing customers to upgrade their handsets whenever they want and switch to the latest smartphone models before the end of their contract. Those on a select pay monthly Smart Plan bought directly from EE will also benefit from new EE Service Packs at no extra charge, including a customer handset lifetime guarantee and annual device and account MOT, helping to keep customers’ smartphones in tip-top condition.

For more information EE’s Smart Plans, please visit


For more information, please contact:

0207 792 7468

About EE

EE runs the UK's biggest and fastest mobile network, offering superfast 4G in more places than any other operator. EE brought the first 4G network to the UK in October 2012, and launched the UK’s first 5G network in May 2019. EE has received extensive independent recognition, including being named the UK's best network every year since 2015 at The Mobile Choice Awards, The Mobile News Awards, The Mobile Industry Awards and by RootMetrics®.

As well as offering mobile services to consumers and small and medium businesses, EE also provides home and business broadband using both 4G and fixed line connections. Today, EE’s retail presence exceeds more than 600 shops across the UK. EE is committed to being number one for service in the industry. It remains the only mobile provider to answer 100% of customer calls in the UK and Ireland, and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.

EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.

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