EE TEAMS UP WITH FOOTBALL LEGENDS TONY ADAMS AND RACHEL YANKEY TO UNVEIL BEST SEATS IN THE HOUSE AT WEMBLEY STADIUM
- EE’s plush new stadium seats give football fans the chance to watch their team play from the best seats in the house at Wembley Stadium, connected by EE
- FA legends Tony Adams and Rachel Yankey were the first to try out the brand-new innovative seating experience complete with tablets to stream the action from the Players’ Tunnel over 5G
- For a chance to win the best seats in the house at the FA Community Shield, visit wembley.ee.co.uk/comp/best-seats-in-the-house
Friday 26th July: Today, EE unveils the ultimate viewing experience for football fans at Wembley Stadium connected by EE with FA legends Tony Adams and Rachel Yankey. Each of the four innovative new stadium seats includes extra leg room and features two tablets to stream the action live from the players’ tunnel over 5G and order complimentary snacks direct to their seat. Football fans can enter for a chance to watch the FA Community Shield from the best seats in the house at wembley.ee.co.uk/comp/best-seats-in-the-house.
Working to make Wembley the most connected stadium in the world, EE is offering four lucky football fans the opportunity to watch their favourite teams from the comfort of brand-new stadium seating. With tablets installed for the lucky occupants to order superfast snacks direct to the seats, and charging points to keep phones powered, fans won’t miss a second of the action. Lucky winners will also be able to access an exclusive behind-the-scenes 5G powered live stream direct from the players’ tunnel.
Former England captain Tony Adams and former footballer Rachel Yankey were the first to try out EE’s best seats in the house. The England legends gave the luxury seating their seal of approval, testing the extra leg room as well as ordering burgers with a single swipe from the tablets’ food delivery service.
The first opportunity to win one of the best seats in the house launches today for a chance to attend the FA Community Shield match on Sunday 4th August 2019, where Liverpool will play Manchester City in an epic showdown at Wembley Stadium connected by EE. Fans will then be in with a chance of scoring the best seats in the house at every FA and England fixture throughout the remainder of the year and into 2020.
Fans will also be able to win the best seats in the house for other upcoming matches at Wembley, including England v Bulgaria (mens), England v Montenegro (mens) and England v Germany (womens) on EE’s social channels. Lucky winners will be able to decide which side of the stadium they’d like to be sat to ensure they’re watching the game with their fellow supporters.
Rachel Yankey, former footballer, comments: “All football fans know how frustrating it is to miss the deciding moments of a big game while waiting in a queue for food or drinks. With EE’s best seats in the house, fans will be able to enjoy all the extras without compromising on a second of game time.”
Pete Jeavons, Marketing Communications Director at BT and EE said: “When designing this unique set of stadium seating, we looked at how we could use the power of our technology to make football fans’ experiences even better at Wembley Stadium. Our 5G powered live stream of the players’ tunnel uses our new superfast network to give our customers exclusive pre-match content, and being able to order snacks with a single swipe means the lucky winners will be fed and watered without missing a second of the match.”
EE is the lead partner of Wembley Stadium – working to make Wembley the most connected stadium in the world. Since the partnership kicked off in 2014, EE has introduced many technological advancements to the stadium including delivering a significant network upgrade to more than double 3G and 4G capacity, and now 5G connectivity, ensuring fans can stay connected during events, as well as working with the Wembley team to deliver the first official Wembley app.
For more information on EE’s partnership with Wembley Stadium, please visit wembley.ee.co.uk/comp/best-seats-in-the-house.
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For more information, please contact M&C Saatchi Public Relations: EEWembley@mcsaatchi.com
Notes to Editors
About EE
EE runs the UK's biggest and fastest mobile network, offering superfast 4G in more places than any other operator. EE brought the first 4G network to the UK in October 2012, and launched the UK’s first 5G network in May 2019
EE has received extensive independent recognition, including being named the UK's best network every year since 2015 at The Mobile Choice Awards, The Mobile News Awards, The Mobile Industry Awards and by RootMetrics®.
As well as offering mobile services to consumers and small and medium businesses, EE also provides home and business broadband using both 4G and fixed line connections. Today, EE’s retail presence exceeds more than 600 shops across the UK.
EE is committed to being number one for service in the industry. It remains the only mobile provider to answer 100% of customer calls in the UK and Ireland, and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.
EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.
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