EE to offer All-New iPhone 16 Line-up, Apple Watch Series 10, Apple Watch Ultra 2 in Black Titanium and AirPods 4

iPhone release pic Final

The iPhone 16 lineup is available to pre-order starting on Friday, September 13, and Apple Watch Series 10, Apple Watch Ultra 2 in black titanium, AirPods 4, AirPods 4 with Active Noise Cancellation (ANC), and AirPods Max are available to pre-order starting today

EE will offer iPhone 16 and iPhone 16 Plus, which are built for Apple Intelligence^* with the all-new A18 chip, Camera Control, powerful upgrades to the advanced camera system, the Action button to quickly access useful features, and a big boost in battery life; iPhone 16 Pro and iPhone 16 Pro Max are powered by the A18 Pro chip and built for Apple Intelligence, featuring larger display sizes, Camera Control, innovative pro camera features, and a huge leap in battery life; Apple Watch Series 10, the thinnest Apple Watch yet, featuring the biggest, most advanced display of any Apple Watch, new sleep apnea notifications^**, faster charging, water depth and temperature sensing, and the breakthrough health and fitness insights of watchOS 11; Apple Watch Ultra 2 in a stunning new black finish alongside a new Titanium Milanese Loop band, packed with additional insights including sleep apnea notifications;2 and a groundbreaking new lineup of AirPods models and features, including a brand-new design for AirPods 4 and a new array of colours for AirPods Max.

The powerful iPhone 16 lineup is the perfect companion to EE’s all-new 5G standalone service offering high quality coverage, and a more consistent and reliable connection. EE’s 5G standalone network is now available across fifteen major UK cities, with more places to follow. Customers can take the new iPhone 16 lineup out on EE’s new suite of exciting pay monthly plans for customers. Alongside the all-new 5G standalone network, plans feature:

Unlimited Watch Data for Apple Watch – Customers will be the only ones in the UK able to connect an existing Apple Watch or add a new Apple Watch and receive inclusive unlimited watch data as part of their plan.
Network Boost – Customers will experience enhanced performance when they’re in a busy spot. It works over 4G and non-standalone 5G networks, allocating more capacity that means even when customers aren’t on the latest 5G network, they’ll still get great performance.
Inclusive Extras including Apple One – Customers who choose the All Rounder plan can select Apple Music or Apple TV+ for the duration of their plan, and customers who take a Full Works for iPhone plan can choose Apple One or TNT Sport.
Roam Abroad – Offering customers the ability to use their plan’s calls, text and data allowance in the EU at no extra cost, with those on a Full Works plan also receiving EE’s Roam Further Pass, which extends to Australia, USA, Canada, Mexico and New Zealand.

EE also offers Flex Pay – giving customers the freedom to choose how much they want to pay upfront and the length of their contract, as well as the option to trade-in an eligible phone for a saving of up to £480 on their iPhone 16 and iPhone 16 Pro plan. Those taking out EE home broadband will benefit from a £20 monthly discount on additional EE mobile SIMs and have the opportunity to be amongst the first in the world to benefit from Wi-Fi 7 on the iPhone 16 lineup, when they take the new Wi-Fi 7 enabled Smart Hub Pro with EE Full Fibre.

Customers will be able to pre-order the iPhone 16 lineup beginning Friday, September 13, with availability on Friday, September 20. The new Apple Watch is available to pre-order now, and the AirPods lineup is available for customers to pre-order from Friday 13th September, with availability beginning Friday, September 20. For complete pricing and availability details, please visit EE.

Marc Allera, CEO of EE said: “We’ve built our new 5G Standalone network for the most innovative technology, including the game-changing new iPhone 16 lineup designed for Apple Intelligence. We’ve been named the UK’s best network 11 years running because EE delivers best-in-class connectivity for gaming, working and entertainment. And we’re matching that with great benefits such as inclusive Apple One access and unlimited Apple Watch data built into our plans, so customers can get the very most out of their new iPhone 16 and iPhone 16 Pro.”

iPhone 16 lineup

iPhone 16 and iPhone 16 Plus are built for Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. The iPhone 16 lineup also introduces Camera Control, which brings new ways to capture memories, and later this year, will help users quickly access visual intelligence to learn about objects or places, interact with information, and ask detailed questions to discover more about the world around them. The powerful camera system features a 48MP Fusion camera with a 2x Telephoto option, giving users two cameras in one, while a new Ultra Wide camera enables macro photography. The new A18 chip delivers a huge leap in performance and efficiency, enabling the most demanding AAA games, as well as a big boost in battery life. iPhone 16 and iPhone 16 Plus will be available in five bold colours: black, white, pink, teal, and ultramarine.

iPhone 16 Pro and iPhone 16 Pro Max feature Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more — all powered by the A18 Pro chip. With Apple Intelligence, powerful Apple-built generative models come to iPhone in the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. Camera Control unlocks new ways to easily interact with the advanced camera system and later this year, will enable a fast, intuitive way to tap into visual intelligence. Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby Vision, these new pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio. The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life — with iPhone 16 Pro Max offering the best battery life on iPhone ever. iPhone 16 Pro and iPhone 16 Pro Max will be available in four stunning finishes: black titanium, white titanium, natural titanium, and desert titanium.

Powered by the same groundbreaking technology as Emergency SOS via satellite, iPhone 16 users are able to connect to the nearest satellite to send and receive texts, emoji, and Tapbacks over iMessage and SMS while outside of cellular and Wi-Fi coverage.^*** Later this fall, Roadside Assistance via satellite — which connects users to a roadside assistance provider if they have car trouble while off the grid — expands beyond the U.S. to the U.K.

iPhone 16 and iPhone 16 Pro models can be activated with an eSIM, a more secure alternative to a physical SIM card. With eSIM, users can quickly activate their cellular plan, store multiple cellular plans on the same device, and stay connected. EE supports eSIM Quick Transfer which allows users to transfer their existing plan to their new iPhone, and with eSIM Carrier Activation EE can digitally assign a user’s eSIM directly to their iPhone.

Apple Watch Series 10

Apple Watch Series 10 features a refined design and brings new capabilities to the world’s most popular watch that make it even more powerful, intelligent, and sophisticated. Apple Watch Series 10 is the thinnest Apple Watch yet — making it more comfortable than ever — and offers the biggest, most advanced display of any Apple Watch. It also features new sleep apnea notifications; faster charging; water depth and temperature sensing; plus new health and fitness insights and intelligence in watchOS 11. Apple Watch Series 10 is available in both aluminum and titanium, in an array of stunning colours and finishes. Apple Watch Series 10 allows users to stay connected, make calls and receive texts, even without their iPhone nearby.

Apple Watch Ultra 2

Apple Watch Ultra 2 is available in a striking new black titanium finish, enhanced with features in watchOS 11 that make the most rugged and capable Apple Watch even better. Apple Watch Ultra 2 is an ideal partner for athletes and adventurers of all kinds, featuring the most accurate GPS in a sports watch^****, the brightest display of any Apple product, and up to 36 hours of battery life with regular use or up to 72 hours in Low Power Mode. watchOS 11 brings powerful new features to the best sports watch, with breakthrough insights from training load and the Vitals app; sleep apnea notifications; the Tides app; new customization options for the Action button; and more. Apple Watch Ultra 2 allows users to stay connected, make calls and receive texts, even without their iPhone nearby.

AirPods lineup

The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, and today, customers can choose between two distinct models: AirPods 4 and AirPods 4 with ANC. AirPods Max now come in five beautiful new colours, including midnight, starlight, blue, purple, and orange, and offer USB-C charging for more convenience.

For more details on pricing and data plans, please visit ee.co.uk.

For more details on Apple products, please visit www.apple.com.

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Notes to Editors

*Apple Intelligence will be available as a free software update. The first set of Apple Intelligence features will be available in beta next month as part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with more features rolling out in the months to come. It will be available on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with device and Siri language set to U.S. English. Additional languages and platforms are coming over the course of the next year. Later this year, Apple Intelligence will add support for localized English in Australia, Canada, New Zealand, South Africa, and the U.K. In the coming year, Apple Intelligence will expand to more languages, like Chinese, French, Japanese, and Spanish.

**The sleep apnea notification feature is available on Apple Watch Series 9, Apple Watch Series 10, and Apple Watch Ultra 2. It is intended to detect signs of moderate to severe sleep apnea for people 18 years or older without a diagnosis of sleep apnea.

***Apple’s satellite features are included for free for two years starting at the time of activation of a new iPhone 14 or later. For Emergency SOS via satellite availability, visit support.apple.com/en-us/HT213426. Messages via satellite will be available in the U.S. and Canada in iOS 18. SMS availability will depend on carrier. Carrier fees may apply. Users should check with their carrier for details. Roadside Assistance via satellite is currently available in the U.S. with AAA and Verizon Roadside Assistance, and is launching in the U.K. with Green Flag this fall. Participating roadside assistance providers may charge for services, and iPhone users who are not members can take advantage of their roadside assistance services on a pay- per-use basis. Apple’s satellite services were designed for use in open spaces with a clear line of sight to the sky. Performance may be impacted by obstructions such as trees or surrounding buildings.

****Based on route map and distance accuracy in challenging urban environments.

About EE

EE is one of UK’s largest subscription businesses, backed by the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator.

Built on the foundation of decades of mobile and broadband leadership, EE is on a mission to be the most personal and customer-focused brand in the UK by playing a more meaningful role in customers’ lives, with a suite of exciting products and services open to all UK consumers, available via a new ‘EE ID’ digital platform.

EE’s mobile network continues to receive extensive recognition including UK's best overall network by RootMetrics® every year since 2014, as well as being named Network of the Year at the 2022 and 2023 Mobile Industry Awards.

EE is committed to offering first class service in the industry and has over 400 stores across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019.

EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE won Best Repair Service and Best Network Provider at the Mobile News Awards in September 2023 and was recognised as the provider that does more than any other to deliver a great service.

EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.

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