EE’s ‘HOUSE OF FIBRE’ COMES TO LONDON WITH IMMERSIVE TECH EXPERIENCE FEATURING COOKING MASTERCLASSES FROM GREAT BRITISH BAKE OFF STAR RUBY BHOGAL
- EE is launching a two-day experience for people across London showcasing the power of EE Full Fibre at a live interactive event featuring 100 connected devices all in use simultaneously
- The unique experience in Streatham Hill will open on Saturday 23rd and Sunday 24th April and is free to attend
- A series of digitally enhanced masterclasses will take place within the hyperconnected house, including a cooking class led by Great British Bake Off star, Ruby Bhogal
- The launch comes as nearly half (47%) of households in London reveal the increasing number of connected devices is slowing down their internet speeds
12th April 2022, London: Following EE’s successful launch of the House of Fibre in Liverpool and Bristol in February and March, the House of Fibre is now coming to London on Saturday 23rd and Sunday 24th April.
The immersive tech experience will feature an interactive smart kitchen, a gamer’s paradise, a wellness gym, an infinity bathroom with the ultimate selfie mirror and a living room with buffer-free streaming of TV shows and films -all powered by EE’s Full Fibre.
Members of the public can register for free tickets to the experience and join EE at the address in Streatham Hill, on Saturday 23rd April (10AM to 5PM) and Sunday 24th April (10AM to 7.30PM). They will also have the opportunity to take part in a series of digitally enhanced masterclasses within the hyperconnected house, including a cooking class led by Great British Bake Off star, Ruby Bhogal.
Ruby Bhogal, Great British Bake Off 2018 Finalist, said: “Come and join me in making some quick, easy, and tasty recipes in the interactive kitchen at EE’s House of Fibre. I will be using an array of smart devices powered by EE’s Full Fibre broadband to create a range of delicious dishes, as well as testing out how EE’s new Full Fibre can make your time in the kitchen that much quicker and easier. I can’t wait to cook along with you all!”
The house will showcase the ability of EE’s Full Fibre to connect 100 devices simultaneously and seamlessly as new research reveals that almost a quarter (19%) of Londoners have arguments at home over access to their Wi-Fi connection and nearly one third (32%) state that they couldn’t last more than a day without Wi-Fi.
Nearly half (47%) of households in London have also found that the increasing number of connected devices is slowing down their internet speeds with TV or film buffering being the biggest annoyance when having to share an internet connection with their household.
Pete Jeavons, Marketing Communications Director at EE, said: “The House of Fibre is a brilliant way for us to demonstrate to our customers what EE’s Full Fibre broadband is capable of. It really can handle anything from streaming your favourite TV shows, playing games online, Zoom calling friends and live streaming on Instagram all at the same time. At the House of Fibre guests can cook, exercise, game and stream movies using smart devices and without any glitches in connectivity and so it really is a real testament to the power of this broadband”.
To sign up for free tickets to the House of Fibre and for further information go to https://www.houseoffibre.co.uk/
ENDS
For more information, please contact: ee@mcsaatchi.com
About EE
EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012 and launched the UK’s first 5G network in May 2019.
EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and being named the UK's best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.
As well as offering mobile services to consumers and small and medium businesses, EE also provides home and business broadband using both 4G and fixed line connections.
EE is committed to being number one for service in the industry and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.
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