Everything Everywhere announces Director of Devices

Everything Everywhere today announces the promotion of Nicola Shenton to Director of Devices.

Reporting directly into Neil Macgeorge, VP of Trading, Nicola will be responsible for leading the Devices team to ensure Orange and T-Mobile customers have access to the most innovative devices in the UK. This will include strategy, portfolio management and delivery of devices, plus ensuring all products have an impactful marketing launch.

With over 12 years of experience in the communications industry, Nicola was previously responsible for Device Portfolio Management for Everything Everywhere.

Prior to this, Nicola was responsible for the device portfolio and product delivery at T-Mobile and also performed numerous product-related roles at BT.

Speaking about the announcement, Neil Macgeorge, VP of Trading, Everything Everywhere, said: "We are delighted to announce Nicola’s promotion to Director of Devices. Making the right selection of phones and tablets is very important to our customers and it's therefore essential to us as well. Given her wealth of experience, we are confident that Nicola will inspire her team to continue to develop the best device propositions in the UK."


About EE

EE is the most advanced digital communications company in Britain, providing mobile and fixed line services to 27 million customers, and will soon become the first company in the UK to provide 4G mobile services alongside fixed-line fibre.

EE is the company that runs the Orange and T-Mobile brands in the UK, and will be launching its new superfast 4G brand – EE – in the coming weeks.

Its 4G service will cover a third of the population by the end of 2012 and its fibre service will cover 50% of the population by the end of the year.

EE's mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G

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