Everything Everywhere Appoints Director Of Mobile Media And Advertising

Everything Everywhere today announces the appointment of Barry Llewellyn as Director of Mobile Media and Advertising. Barry has joined the newly created unit to ensure that Everything Everywhere continues to grow advertising revenues from existing propositions, such as Orange Shots, alongside the development of new advertising and media growth generation. Barry and the Mobile Media and Advertising team will also be responsible for developing harmonised advertising and direct marketing propositions across both the Orange and T-Mobile brands.

Barry joins Everything Everywhere with 30 years of experience in planning, buying and selling commercial inventory for some of the world’s largest entertainment corporations, including ITV, Channel 4, Viacom and WPP. In addition to managing media strategies for international, blue-chip advertisers he was Group Sales Director for MTV Europe responsible for marketing airtime sales across the UK and Europe. Barry was also the Commercial Launch Director for VH-1 before going on to co-found Newsplayer.

Speaking about the announcement, Gerry McQuade, Chief Development Officer, for Everything Everywhere said: "The development of innovative advertising and media campaigns to support revenue growth is absolutely key to Everything Everywhere. Barry joins us with a wealth of experience, and we are confident that the mobile advertising and media propositions grow and develop through the contribution of his vision and expertise."

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Everything Everywhere Press office: or 0870 373 1500

About EE

EE is the most advanced digital communications company in Britain, providing mobile and fixed line services to 27 million customers, and will soon become the first company in the UK to provide 4G mobile services alongside fixed-line fibre.

EE is the company that runs the Orange and T-Mobile brands in the UK, and will be launching its new superfast 4G brand – EE – in the coming weeks.

Its 4G service will cover a third of the population by the end of 2012 and its fibre service will cover 50% of the population by the end of the year.

EE's mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G

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