Everything Everywhere appoints Mike Tomlinson as Small Business Marketing Director
Everything Everywhere has announced the appointment of Mike Tomlinson as Small Business Marketing Director, across both the Orange and T-Mobile brands. Reporting directly to Martin Stiven, VP of Business, Mike will be responsible for driving customer growth and brand recognition in the small business sector.
Having worked in the communications industry for 18 years, Mike has held various roles both in-house, including Virgin Media where he drove customer and revenue growth, and as an independent consultant offering expert advice to mobile operators across Europe, Central America and the Middle East. Mike has spent over half of his career specialising in the small business arena, including managing direct and third party dealer restructures, and implementing data-led growth strategies.
Martin Stiven, VP of Business, Everything Everywhere, said, “Mike comes to us with a great background in small business strategy and marketing. We’re committed to becoming the technology provider that small businesses turn to when looking for the tools to help grow their companies. With his years of global experience developing small businesses’ communications and data-led strategies, I’m confident that Mike will play a key role in achieving this goal.”
Mike Tomlinson, Small Business Marketing Director, Everything Everywhere, said, “I’m hugely excited to be part of Everything Everywhere’s ambitious market growth plans, and look forward to advancing our position in the small business sector.”
EE is the most advanced digital communications company in Britain, providing mobile and fixed line services to 27 million customers, and will soon become the first company in the UK to provide 4G mobile services alongside fixed-line fibre.
EE is the company that runs the Orange and T-Mobile brands in the UK, and will be launching its new superfast 4G brand – EE – in the coming weeks.
Its 4G service will cover a third of the population by the end of 2012 and its fibre service will cover 50% of the population by the end of the year.
EE’s mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G.