Everything Everywhere extends its interactive mobile advertising service 'shots' to T-Mobile customers for the first time

  • T-Mobile customers to receive exclusive interactive mobile content and offers from brands relevant to them for the first time
  • Move builds on success of existing Orange Shots service which has seen interactive customer response rates of up to 40% on campaigns

Everything Everywhere has started the roll out of its interactive SMS/MMS mobile advertising service to selected segments of the T-Mobile customer base for the very first time. The new service which launches on T-Mobile this month, provides a powerful platform for brands to engage and interact with T-Mobile customers and follows the success of Orange Shots which launched last year.

Under the consumer facing name of 'You Choose' from T-Mobile, the service will enable brands to deliver fun and creative content specifically tailored to T-Mobile pay as you go and pay monthly customers preferences. The service works by then developing a dialogue with customers to understand more about their interests whilst in return they benefit by only receiving tailored and useful content from great brands that are relevant to them.

It is expected that over time the service will be rolled out to more T-Mobile customers. Customers can opt in and opt out at any time and T-Mobile customer data will not be shared with third parties.

The new service uses the existing Everything Everywhere interactive advertising platform which is already used  by Orange Shots and is powered by SMS and MMS  advertising specialist Blyk. The service allows customers to message back for free and give views and opinions on the content they receive.

Gerry McQuade, Chief Marketing Officer – Non Consumer Mobile, Everything Everywhere said, "We’re pleased to be rolling out our interactive mobile advertising service on T-Mobile for the first time.

"Only Everything Everywhere customers get to benefit from receiving great content and offers via SMS & MMS which they can interact with – enhancing their mobile experience whilst at the same time providing a great opportunity for relevant advertisers."

For more details on You Choose, please visit:


Notes to editors

Everything Everywhere Press office: or 0870 373 1500

About EE

EE is the most advanced digital communications company in Britain, providing mobile and fixed line services to 27 million customers, and will soon become the first company in the UK to provide 4G mobile services alongside fixed-line fibre.

EE is the company that runs the Orange and T-Mobile brands in the UK, and will be launching its new superfast 4G brand – EE – in the coming weeks.

Its 4G service will cover a third of the population by the end of 2012 and its fibre service will cover 50% of the population by the end of the year.

EE's mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G

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