Everything Everywhere introduces new dual branded 50/50 split orange and T-Mobile stores

  • New Orange and T-Mobile trial will see both brands share the same store
  • Staff work across both Orange and T-Mobile brands to ensure customers get the perfect deal that’s right for them

Everything Everywhere, Britain's biggest communications company, today opened its first trial dual branded store in Bexleyheath which will split branded Orange and T-Mobile products and services, all under one roof. Both brands will occupy 50% of the shopfloor and offer 100% of Orange and T-Mobile product and services range. Everything Everywhere staff will work across both brands to ensure all customers receive the best advice and have unrivalled access to the best possible range of products available on the high street today. The second dual  branded store will be opening in Bracknell tomorrow.

Keith Seddon, Bexleyheath store manager, Everything Everywhere, said: "We can't wait to open the doors of the first ever Orange and T-Mobile dual branded store. Our in-store staff have been fully trained as experts across both T-Mobile and Orange products and services, and truly believe that anyone coming in to visit us will find the best possible device and payment plan available to them."

Staff in both stores will be there to encourage customers to drop in to chat about their needs, and to make sure they are getting the most out of their phones. They are also invited to interact with "live" devices and tablets, and enjoy demonstrations.

The shop frontage will be branded Orange and T-Mobile, offering distinct services that represent the different Orange and T-Mobile brands.

Orange and T-Mobile both had stores in both Bexleyheath and Bracknell and the dual branded stores were previously the T-Mobile sites.

The Everything Everywhere store in Bexleyheath is located in 75 The Mall, Bexleyheath. DA6 7JJ

The Bracknell store is located 20 Charles Square, Bracknell. RG12 1DF

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Everything Everywhere Press office:

About EE

EE is the most advanced digital communications company in Britain, providing mobile and fixed line services to 27 million customers, and will soon become the first company in the UK to provide 4G mobile services alongside fixed-line fibre.

EE is the company that runs the Orange and T-Mobile brands in the UK, and will be launching its new superfast 4G brand – EE – in the coming weeks. Its 4G service will cover a third of the population by the end of 2012 and its fibre service will cover 50% of the population by the end of the year.

EE's mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G

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