Everything Everywhere launches high street store in Eltham in landmark trial

Only five locations in Britain to trial a new concept for consumers

Everything Everywhere, the company that runs Orange and T-Mobile, today opened a trial store in Eltham which will offer both Orange and T-Mobile products and services under one roof. Everything Everywhere is investing in Eltham and has selected the town as the ideal place to test consumer perceptions in this landmark trial. The store will give customers the chance to feedback on what they want from their local shop on the high street.

Ajay Bhudia, store manager at the Everything Everywhere store in Eltham said: "We're delighted that Eltham has been chosen to trial the store. We wanted go give local residents the chance to try something new and this store will offer greater choice than ever before, enabling them to enjoy a wider range of products and services in a fun, interactive environment. We’ve been training for the last few weeks and now we can't wait to open the doors."

Branded Everything Everywhere on the external fascia and inside, the stores are designed to allow customers to hang out and go online (using the store’s free wi-fi), interact with "live" devices and tablets and enjoy demonstrations from staff.

Nine members of staff will be in the store to encourage customers to drop in to chat about their needs, and to make sure they are getting the most out of their phones. Educational events and other fun activities will also be taking place after launch.

Orange and T-Mobile both had stores in Eltham and the Everything Everywhere store was previously the T-Mobile site. There are plans to invite local schools to showcase children's artwork in the windows of the Orange store which closed.
The store trial is expected to last up to six months and a further four locations across Britain have been selected for the trial. A store in Bishops Stortford also opened today while stores will be opening in the coming weeks in Lowestoft and Evesham.

The Everything Everywhere store in Eltham is located on the high street: 126 Eltham High Street, Eltham, London, SE9 1BJ.

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EE is the most advanced digital communications company in Britain, providing mobile and fixed line services to 27 million customers, and will soon become the first company in the UK to provide 4G mobile services alongside fixed-line fibre.

EE is the company that runs the Orange and T-Mobile brands in the UK, and will be launching its new superfast 4G brand – EE – in the coming weeks. Its 4G service will cover a third of the population by the end of 2012 and its fibre service will cover 50% of the population by the end of the year.

EE's mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G

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