Everything Everywhere launches high street store in Evesham in landmark trial

Only five locations in Britain to trial a new concept for consumers

Everything Everywhere, the company that runs Orange and T-Mobile, today opened a trial store in Evesham which will offer both Orange and T-Mobile products and services under one roof. Everything Everywhere is investing in Evesham and has selected the town as the ideal place to test consumer perceptions in this landmark trial. The store will give customers the chance to feedback on what they want from their local shop on the high street.

James Lawlor, store manager at the Everything Everywhere store in Evesham said: "After spending the past few weeks training, we’re very excited about opening up a trial Everything Everywhere store in Evesham. Our customers will receive a real hands-on experience within the store, having the chance to play with live demos so that they feel really secure knowing that they are choosing the right product. They can even hang-out, surf the internet and take advantage of the free wi-fi."

Branded Everything Everywhere on the external fascia and inside, the stores are designed to allow customers to hang out and go online (using the store's free wi-fi), interact with "live" devices and tablets and enjoy demonstrations from staff.

Four members of staff will be in the store to encourage customers to drop in to chat about their needs, and to make sure they are getting the most out of their phones. Educational events and other fun activities will also be taking place after launch.

Orange and T-Mobile both had stores in Evesham and the Everything Everywhere store was previously the T-Mobile site. There are plans to invite local schools to showcase children’s artwork in the windows of the Orange store which closed.

The store trial is expected to last up to six months and a further four locations across Britain have been selected for the trial. Stores in Eltham and Bishops Stortford have already opened while a store in Lowestoft also opened today.

The Everything Everywhere store in Evesham is located on the high street; 23 Bridge Street, Evesham, WR11 4SQ.

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EE is the most advanced digital communications company in Britain, providing mobile and fixed line services to 27 million customers, and will soon become the first company in the UK to provide 4G mobile services alongside fixed-line fibre.

EE is the company that runs the Orange and T-Mobile brands in the UK, and will be launching its new superfast 4G brand – EE – in the coming weeks. Its 4G service will cover a third of the population by the end of 2012 and its fibre service will cover 50% of the population by the end of the year.

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