GLASTONBURY FESTIVAL TECHNOLOGY PARTNER EE REVEALS 2022 FESTIVAL HAS BROKEN DATA RECORDS
- EE data reveals that sun-soaked Festival goers used over 182 terabytes of data, a 76% increase in data used at Glastonbury 2019
- 5.6 million performances were added to music fans’ line-ups on the official Glastonbury Festival app from EE
- The most popular artists in the official Glastonbury Festival app from EE were headliners Billie Eilish, Paul McCartney and Diana Ross, with over 53,000 fans adding the Supremes legend Pyramid Stage appearance to their festival line up
- 3.4 million voice calls were made on Worthy Farm over the course of the festival; an increase of 200,000 when compared with the 2019 event
Wednesday 29th June: Today EE, the official technology partner of Glastonbury Festival, has revealed that over the course of the five-day event, an epic 182 terabytes were used, smashing the 2019 record by 76%.
The whopping 182 terabytes of data used on site at Glastonbury Festival is equivalent to viewing 7.2 billion Instagram posts across the weekend, or 5.4 million downloads of the popular Beatles hit Hey Jude, from Saturday Night’s Pyramid Stage headliner Paul McCartney.
Music fans used the Glastonbury app developed by EE to plan their Festival line ups with over 5.6 million artists added to personal line ups. The app saw 193,000 total downloads, with 39,000 of those downloads made by fans watching the action at home, proving itself to be a Festival essential to those attending and those enjoying the performances from their sofas.
After a weekend of legendary performances that will go down in history, the most popular performance from this year’s Festival took place at the Pyramid stage on Sunday afternoon. 53,000 app users added Diana Ross to their Festival line up, planning to catch the moment The Supremes legend came out to give a momentous Glastonbury performance to crowds of revellers. It seems many revellers were keen to share their experiences with others as data analysis shows 3.4 million calls were made by Festival guests.
Over 11,948 Festival goers used the EE Recharge Tent to give their phones that all-important power boost, ensuring they had battery to capture their festival memories and keep in touch with friends and family. 8,182 made use of the power bank swapping service at the EE Recharge Tent, trading their used power bank each day for a fully charged replacement to keep their phone charged and stay connected.
Pete Jeavons, Marketing Communications Director at EE said: “With so many new and exciting ways for Festival goers to share their Glastonbury experiences with friends and family, it’s no wonder that every year we see the demand for data increasing. This legendary Festival is one of the most exciting places on the planet for music fans, and our data shows that people are as keen as ever to use our technology to make the most of their time at Worthy Farm; it makes us all really proud to see how many people benefitted from the ability to plan their line ups and catch their favourite artists.”
For more information on EE’s partnership with the Glastonbury Festival, please visit ee.co.uk/Glastonbury.
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For more information, please contact M&C Saatchi Talk: EEGlasto@mcsaatchi.com
Notes to Editors
EE runs the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012, and launched the UK’s first 5G network in May 2019.
EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and 2021, and the UK’s best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.
As well as delivering mobile services to consumers, small and medium businesses, corporate customers and Government programmes, EE also provides home and business broadband using both 4G and fixed line connections.
EE is committed to being number one for service in the industry and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for the 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre and Customer Service awards.
EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.