London,
04
November
2022
|
10:54
Europe/London

HISS GOODBYE TO SLOW BROADBAND SPEEDS WITH EE FULL FIBRE

·       EE’s new advertising campaign Snakes sees Kevin Bacon watching warily as a gigantic boa constrictor snakes around the home, illustrating how uncomfortable it can feel when your broadband just slithers along at peak times

·       The advert reminds viewers that with EE’s Full Fibre Broadband, customers will get the peak time speeds they pay for

·       The campaign, with creative by Saatchi and Saatchi UK, will run across OOH, TV and VOD, launching with a 30 second spot during Coronation Street from Friday 4th November. Watch, share and embed the ad HERE (30 second) and HERE (60 second)

4th November 2022: Today EE announces its latest campaign, Snakes, featuring Kevin Bacon sitting uncomfortably as a gigantic boa constrictor slithers around the home, illustrating the discomfort that’s felt when peak time Wi-Fi speeds are slower than promised.

The ad, which will hit screens tonight during Coronation Street, reminds viewers that with EE’s Full Fibre Broadband, customers can be sure to get the peak time speeds they pay for.

The ad begins with a close-up of Kevin Bacon’s face as his eyes dart left and right in alarm, with a hissing sound growing louder and louder in the background. Suddenly, a gigantic boa constrictor appears on screen, slithering around the living room.

Unnerved, Kevin asks the viewers: “Have you ever asked yourself the question? Can you really count on your broadband, or does it slither along?”. Kevin then continues: “or at peak times do things feel a little… constricted”. The snake’s giant body begins to crush the home’s Wi-Fi router.

The ad shifts in tone as Kevin reminds viewers that with Full Fibre Broadband from EE, you’ll always get the speeds you’re promised. Kevin replaces the crushed router with an EE Full Fibre broadband router prompting the snake to slither out of the open window.

Pete Jeavons, Marketing Communications Director at EE comments: We all know just how frustrating it can be when you don’t get what you pay for. With our new broadband campaign, we wanted to remind our customers that they can count on EE and with our Full Fibre Broadband, they will always get the peak time speeds they pay for.”

The 30-second TV advert, developed by EE’s advertising agency, Saatchi and Saatchi UK, goes live with a nationwide TV campaign on 4th November, during Coronation Street, with other key broadcast slots including:

·       I’m A Celebrity Get Me Out Of Here (ITV) – Sunday 6th November

·       Jonathan Ross (ITV) – Saturday 12th November

The campaign, planned and bought by Essence, will also run across out of home (OOH), video on demand (VOD) and social channels with edits and content developed specifically for digital.

For more information, please visit: www.ee.co.uk.

For more information, please contact M&C Saatchi Talk: ee@mcsaatchi.com  

CREDITS:

ADVERTISING AGENCY:  Saatchi & Saatchi UK

CCO of PUBLICIS GROUPE: Ben Mooge

CCO: Franki Goodwin

EXECUTIVE CREATIVE DIRECTOR: William John

CREATIVES: Samuel Simmons, George Coyle

EXECUTIVE DESIGN DIRECTOR: Nathan Crawford

HEAD OF ART: Roderigo Castellari

PLANNING PARTNER: Olivia Stubbings

PLANNING DIRECTOR: Ophelia Stimpson

MANAGING PARTNER: Jonathan Tapper

BUSINESS LEAD: Charlotte Elwig

ACCOUNT DIRECTOR: Elliot Handler

SENIOR ACCOUNT MANAGER: James Graham

SENIOR CREATIVE PRODUCER: Emma Whiting

DESIGN DIRECTOR: Richard Hart, Kris Miklos

MIDWEIGHT DESIGNER: Seb Bailey

SENIOR MOTION DESIGNER: Marco Balducci, Nick Pires

PRODUCTION COMPANY: Prodigious
PROD CO PRODUCERS: Adrian Reilly, Sam Faulkner
ARTWORKS: Dean Vuckovic, Carl Collins, Jennifer Bourne

HEAD OF FILM: Rebecca Williams

SENIOR TV PRODUCER: Alex Pemberton

PRODUCTION ASSISTANT: Jessica Watkins Homeyard

PRODUCTION COMPANY: RSA

DIRECTOR: Jake Scott

DOP:  Larkin Seiple

EXECUTIVE PRODUCER: Garfield Kempton

PRODUCTION ASSISTANT: Daisy Shepherd

US LINE PRODUCER: Ross Levine

EDIT: Darren Baldwin @ Final Cut

POST: The Mill

COLOURIST: Peter Oppersdorff

SOUND: Mark Hills @ Factory

MUSIC: Eclectic

ENDS

About EE

EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012, and launched the UK’s first 5G network in May 2019.

EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and 2021, and the UK's best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.

As well as delivering mobile services to consumers, small and medium businesses, corporate customers and Government programmes, EE also provides home and business broadband using both 4G and fixed line connections.

EE is committed to being number one for service in the industry, and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.

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