iPhone 8, iPhone 8 Plus, Apple Watch Series 3 with built-in cellular arrive at EE on Friday 22nd September. EE to also offer Apple TV 4K

EE today announced it will offer the new generation iPhone 8 and iPhone 8 Plus, and Apple Watch Series 3, which adds built-in cellular to the world’s number one watch. EE is the first carrier to offer cellular service for Apple Watch Series 3 (GPS+ Cellular) for customers in the UK. Customers will be able to pre-order iPhone 8, iPhone 8 Plus and order Apple Watch Series 3 beginning Friday, 15th September at and EE stores, and all will be available in stores starting on Friday, 22nd September. For complete pricing details, please visit

Marc Allera, CEO, EE said “Apple Watch 3’s cellular capabilities are a huge breakthrough for EE customers – allowing them to leave their EE iPhone at home but stay connected using the same number so they can still make calls and receive messages while out for a run or heading to the shops. EE customers with an Apple Watch Series 3, iPhone 8 and iPhone 8 Plus will benefit from our world leading 4G network which has coverage in more places across the UK, as well as WiFi Calling and 4G Calling. With free access to 40 million tracks on Apple Music, free BT Sport, and inclusive EU roaming, EE is the number one destination for those wanting to make the most from their new Apple devices.”

iPhone 8 and iPhone 8 Plus are a new generation of iPhone featuring a new glass and aluminum design in three beautiful finishes - space gray, silver and a new gold - made with the most durable glass ever in a smartphone, Retina HD displays, A11 Bionic chip and is designed for the ultimate augmented experience. The world’s most popular camera gets even better and wireless charging brings a powerful new capability to iPhone. iPhone 8 Plus features dual 12-megapixel cameras and introduces Portrait mode with Portrait Lighting, bringing dramatic studio lighting effects to iPhone, allowing customers to capture stunning portraits with a shallow depth of field effect in five different lighting stylesAdditionally, iPhone X, the future of the smartphone, will be available to pre-order at EE on 27 October. iPhone X features a gorgeous all-glass and stainless steel design with a beautiful 5.8-inch Super Retina display, A11 Bionic chip, wireless charging, an improved rear camera with dual optical image stabilization and Face ID, enabled by the new TrueDepth camera.

Apple Watch Series 3 adds built-in cellular to the world’s number one watch. Whether users are out for a run, at the pool or just trying to be more active throughout their day, Apple Watch Series 3 with cellular allows them to stay connected, make calls, receive texts and more, even without iPhone nearby. The third-generation Apple Watch is an amazing health and fitness companion with intelligent coaching features, water resistance 50 meters and a new barometric altimeter that measures relative elevation. Apple Watch Series 3 features a 70 percent faster dual-core processor and new wireless chip. The only way to get this great new experience on the Apple Series 3 Cellular in the UK is with an iPhone on the EE network, with either an EE SIM-only or pay monthly plan.Customers can get Apple Watch Series 3 Cellular in a variety of colours including silver or space gray aluminium and a gorgeous new gold aluminium direct from EE on a plan from just £25 a month for 24 months, with unlimited mobile data, and they can use the minutes and texts from their mobile allowance.

EE offers the biggest 4G footprint, with EE's superfast 4G coverage now extending to 85% of the UK’s landmass (equal to more than 99% of the UK population) and EE has an ambition to extend 4G to 95% UK geographic coverage by 2020EE also announced it will carry Apple TV 4K, designed to deliver a stunning cinematic experience at home. With support for both 4K and High Dynamic Range (HDR), Apple TV 4K features unbelievably sharp, crisp images, richer, more true-to-life colors and far greater detail in both dark and bright scenes. With Apple TV 4K, viewers can enjoy a wide selection of 4K HDR movies on iTunes and other popular video services. Customers can order Apple TV 4K beginning 15th September at and EE stores, with availability beginning 22nd SeptemberFor more details on pricing and data plans, please visit

For more details on iPhone, Apple Watch and Apple TV, please visit


Note to Editor:

If a customer purchases a Apple Watch Series 3 Cellular at full RRP in the UK, they can connect to the EE network using a 30-day smart watch plan: it’s free for six months with unlimited data then 10GB a month for £5 a month. Only possible with an iPhone on an EE SIM only or pay monthly plan.


About EE

EE, part of BT Group, is the largest and most advanced mobile communications company in the UK, delivering mobile and fixed communications services to consumers.

EE runs the UK's biggest and fastest mobile network, having pioneered the UK's first superfast 4G mobile service in October 2012 and was the first European operator to surpass 14 million 4G customers in December 2015. EE has more than 550 shops across the UK. EE's 4G coverage extends to 85% of the UK’s landmass (equal to more than 99% of the UK population) and EE has an ambition to extend 4G to 95% UK geographic coverage by 2020.

EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network at the 2015, 2016 and 2017 Mobile News Awards; Best Consumer Network at the 2015, 2016 and 2017 Mobile Industry Awards; as well as Fastest Network and Best Network Coverage at the 2017 uSwitch Mobile Awards.

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