KEVIN BACON APPEALS TO TEACHERS, PARENTS AND CARERS IN EE’S LATEST ADVERT TO ‘GIVE EVERY KID AN EQUAL CHANCE
- Kevin Bacon appears in EE’s latest campaign to extend awareness of the network’s ‘Lockdown Learning’ support scheme, which offers unlimited mobile data, BT WiFi vouchers, and zero rating educational content from two popular educational resources
- BT encourages those that need it most to apply for support to ensure no one is left behind while face-to-face teaching is on hold
- The national campaign leads with a 30-second TV ad that launches on the 29th January – view, share and embed the ad here
Friday 29th January 2021: EE, the UK’s most reliable network, today announces its latest advertising campaign to support its ‘Lockdown Learning’ support scheme, which offers unlimited mobile data, BT WiFi vouchers and zero rating two of the most popular educational resources to pupils who are learning from home but struggling to get connected.
The 30 second TV advert, which was developed by EE’s advertising agency, Saatchi & Saatchi London goes live on TV from tonight on BT Sport, and will also run across VOD, digital and social from next week. Weekend hero spots include during ITV News on Saturday evening, and on Sunday, ITV’s Finding Alice, ITV’s Who Wants to be a Millionaire?, and Channel 4’s The Great. The advert will also be shown this Sunday during Premier League games on Sky Sports.
In a departure from his usual jovial delivery style, a sincere Kevin Bacon stars in the campaign, titled ‘A Message for Teachers’, as he discusses “Just how crucial education is”, in honour of his mother, a teacher, whose photograph sits proudly next to him.
Kevin reminds viewers that “Millions of school children are being asked to learn from home, yet many have difficulties getting online. That’s why EE is offering unlimited data to kids that need it the most”.
To date, the Lockdown Learning support scheme, which is available to eligible EE and BT customers, has helped tens of thousands of families access vital educational resources across fixed and mobile networks.
The latest advert, starring Kevin Bacon, is launched to urge teachers, parents and carers who require support to apply now.
Marc Allera, CEO, BT’s Consumer Division, comments: "As a national champion, we want to ensure no one is left behind while face-to-face teaching is on hold. Our Lockdown Learning support scheme has so far helped thousands of families access vital educational resources across both our fixed and mobile networks. Thousands of customers are now benefitting from free unlimited mobile data, we’ve given tens of thousands of BT WiFi vouchers out to schools for families and kids who need it most, and we will keep on giving.
"With Ofcom estimating around 880,000 family homes are without a broadband connection, we want to help more families. I'd encourage anyone who needs help getting their kids connected for learning to apply for help from BT and EE through their school. And please pass that message on to anyone you think might benefit.”
The ‘Lockdown Learning’ support scheme:
- Unlimited mobile data: To help ensure no one is left behind while face-to-face teaching is on hold, the ‘Lockdown Learning’ package extends BT and EE’s partnership with the Department for Education’s Get Help with Technology programme to provide unlimited mobile data for EE and BT customers who need it to support a child’s education. The data can be accessed by applying through their school, and will enable children access to any online educational resources they need. For more details and teacher application portal, here.
- Zero rating educational websites: Working to give all schoolkids the ability to access BBC Bitesize without using up their data. Available to all BT Mobile, EE and Plusnet customers on pay monthly mobile contracts and pay as you go. Available now and will continue while schools remain closed, no registration required. BT has also announced it will increase support for families learning from home by adding zero rating of Oak National Academy content to its ‘Lockdown Learning’ support scheme by the end of January.
- Free WiFi vouchers: BT has also pledged to distribute WiFi vouchers directly to schools, and our charity partners, allowing those families and carers with little or no connection to access the 5 million BT WiFi Hotspots available across the UK. For further information click here.
Further information about the Lockdown Learning support scheme can be found at https://ee.co.uk/lockdown-learning.
For more information, please contact M&C Saatchi Public Relations: firstname.lastname@example.org
EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012, and launched the UK’s first 5G network in May 2019.
EE has received extensive independent recognition, including being named the UK's best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.
As well as offering mobile services to consumers and small and medium businesses, EE also provides home and business broadband using both 4G and fixed line connections.
EE is committed to being number one for service in the industry, and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.
EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.
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ADVERT NAME: A MESSAGE FOR TEACHERS
ADVERTISING AGENCY: SAATCHI & SAATCHI
EXECUTIVE CREATIVE DIRECTOR: DAN TREICHEL
CREATIVE DIRECTOR: FRANCESCO GRANDI
CREATIVES: RODRIGO CASTELLARI, GARY ARNOLD, NEIL RITCHIE, ALICE MARANI, CRISTIANA CANDIDO
SENIOR PLANNER: JACK TREW
MANAGING PARTNER: HUMPHREY TAYLOR
BUSINESS LEADER: CHARLOTTE ELWIG
ACCOUNT DIRECTOR: SOPHIE DEGRAFT-JOHNSON
EXECUTIVE PRODUCER: RICHARD FIRMINGER
CREATIVE PRODUCER: STEPH EVANS
MEDIA BUYING AGENCY: ESSENCE
PRODUCTION COMPANY: SAATCHI & SAATCHI / PRODIGIOUS
DIRECTOR: CHRIS FAITH
EDITOR: NICK DEMEZA
AUDIO: MICHAEL POWELL
CITY / COUNTRY: UK