Kevin Bacon goes all out in the latest EE brand campaign to support iPhone X launch
- Kevin Bacon returns in EE’s latest TV ad, ‘Go All Out,’ to promote iPhone X on EE
- EE is the UK’s number one 4G network, offering 4G connectivity in more places than any other, meaning iPhone X customers can make the most of the handset when out and about
- The campaign launches 3 November and leads with a 30 second TV ad and 20 second VoD version– view, share and embed the ad here
EE, part of BT Group, is supporting the launch of iPhone X with a brand new, multi-million-pound, multi-channel brand campaign that highlights the benefits of using the handset on the UK’s number one 4G network.
The new ad sees Kevin Bacon join EE customers for a stroll in a busy park, stopping first for a chat with EE customer Tom who is power walking whilst streaming seamlessly to his iPhone X’s HD screen over 4G. Kevin then joins Claire, who is using EE’s 4G network to upload an image of her adorable quadruplets to Instagram.
The ad ends with Kevin being invited ‘out out’ by three clubbers who are seen trialling the new FaceID feature to unlock their iPhone X handsets. The ad creative is designed to highlight how EE customers continue to enjoy 4G in more places than any other network, and why EE is the best network to get the most out of this advanced smartphone.
The new campaign follows a series of recent award wins including Best UK Voice and Data Network by independent testers P3, as well as Best UK Consumer Network at the Mobile Choice Awards 2017, What Mobile Awards 2017 and Mobile Industry Awards 2017, and best operator by RootMetrics.
Max Taylor, MD of Marketing at EE, said: “Kevin has once again teamed up with us to help tell customers about why they should choose EE for their new iPhone X. We know that those purchasing the iPhone X are going to be putting it through its paces, and they’re going to need a powerful network that can keep up. Only on EE, the network that continues to be independently voted number one, are customers going to be able to get the most out of this unique handset.”
The integrated campaign will run across TV and digital channels and continues to highlight the strength of the EE network for customers with the latest smartphones. The 30 second TV ad will premiere on Friday 3rd November during Gogglebox, before airing across highlight spots during The X Factor on Saturday 4th November and First Dates on Monday 6th November, as well as features across Facebook, Twitter and VoD.
The campaign was developed by EE’s advertising agency, Saatchi & Saatchi London. EE’s media buying agency, Maxus, has led the multi-million-pound placement.
For more information about iPhone X on EE, please visit ee.co.uk/newiphone
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For more information, please contact M&C Saatchi PR:
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Notes to editors
BRIEF: EE IS THE ONLY NETWORK THAT CAN GET THE MOST FROM THE IPHONE X.
ADVERTISING AGENCY: SAATCHI & SAATCHI LONDON
EXECUTIVE CREATIVE DIRECTOR: ROB POTTS
PLANNERS: RICHARD HUNTINGTON,RONNIE CROSBIE
ACCOUNT HANDLERS: JAMES MCCULLAGH, KATIE YOUNG & CATHERINE TILLEY
EXECUTIVE PRODUCER: RICHARD FIRMINGER
PRODUCTION ASSISTANT: GEORGIA MIDDLETON
MEDIA BUYING AGENCY: MAXUS
PRODUCTION COMPANY: HUNGRY MAN PRODUCTIONS
DIRECTOR: HANK PERLMAN
EDITOR: ADAM SPIVEY
PRODUCER: BEN ROBERTS
POST-PRODUCTION COMPANY: THE MILL
AUDIO POST-PRODUCTION COMPANY: FACTORY
CITY / COUNTRY: UK
EE, part of BT Group, is the largest and most advanced mobile communications company in the UK, delivering mobile and fixed communications services to consumers.
EE runs the UK's biggest and fastest mobile network, having pioneered the UK's first superfast 4G mobile service in October 2012 and was the first European operator to surpass 14 million 4G customers in December 2015. EE has more than 550 shops across the UK. EE's 4G coverage extends to more than 85% of the UK’s landmass (equal to more than 99% of the UK population) and EE has an ambition to extend 4G to 95% UK geographic coverage by 2020.
EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network at the 2015, 2016 and 2017 Mobile News Awards; Best Consumer Network at the 2015, 2016 and 2017 Mobile Industry Awards; as well as Fastest Network and Best Network Coverage at the 2017 uSwitch Mobile Awards.
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