KEVIN BACON HELPS SIMON BIRD WIN A SMARTPHONE SPAT IN NEW EE CAMPAIGN SHOWING THAT THE NEW IPHONE XS IS BEST ON EE
- Kevin Bacon and Inbetweeners actor Simon Bird star in the latest EE brand campaign to highlight the benefits of the new iPhone XS on EE
- The new advert sees Kevin Bacon help Bird to get his new iPhone on EE, winning an ongoing feud with his neighbour over who has the best smartphone
- The campaign kicks off with a 30-second TV ad that launches on Friday 21st September during Coronation Street and X-Factor Auditions on Saturday – view, share and embed the ad here.
Friday 21st September 2018: EE is marking the launch of the iPhone XS, with a new brand campaign starring Kevin Bacon and Inbetweeners star, Simon Bird. The campaign launches on the same day as the UK release of the iPhone XS (Friday 21st September 2018) and highlights that EE customers can get the most out of the latest smartphones with the UK’s number one network.
The advert opens with Bird’s familiar bespectacled eyes peeping through a gap in the venetian blind. Outraged, he spies his neighbourhood rival receiving the new iPhone XS with a smug grin. Taking a break from curtain twitching, Bird vents his frustration to Kevin Bacon over breakfast.
The smartphone spat continues with Bird preparing to retaliate by throwing a box of eggs at his opposition. Before things escalate further, Kevin Bacon pauses from taking a bite of his bacon sarnie to step in, reminding Bird that he can go one better by getting the new iPhone on EE, the UK’s number one network for five years in a row. The ad concludes with Bird sparking fury by gleefully parading his new iPhone XS on EE in front of his neighbour, winning the day safe in the knowledge that he’ll get faster 4G speeds in more places on EE than any other network.
Pete Jeavons, Director of Brand Marketing at EE, said: “Our network has been ranked the UK’s number one five years in a row, so for customers thinking about getting the new iPhone XS and wanting to out-tech their friends, choosing EE is an easy decision to make. With the fastest 4G speeds in more places across the UK than any other network, only our customers will get the very best iPhone experience in the UK”.
This is a multi-channel national campaign featuring on TV, in out of home (OOH), press, cinema and video on demand (VOD). It’s also digitally integrated on social, running across Facebook, Instagram, Twitter, Pinterest, and other online display partners – with edits and content developed specifically for a range of digital and social channels.
The iPhone campaign kicks off with a 30-second TV ad that will launch on 21st September during Coronation Street, Jonathan Ross Show and X-Factor Auditions on Saturday. The campaign was developed by EE’s advertising agency, Saatchi & Saatchi London. EE’s media buying agency, Essence, has led the multi-million-pound investment in placement.
EE offers the iPhone XS and iPhone XS Max, the most advanced iPhones ever and the Apple Watch Series 4 (GPS + 4G) with 4G connectivity, redesigned and re-engineered to help users stay connected, be more active and manage their health in powerful new ways.
For more information on EE’s latest iPhone XS and iPhone XS Max price plans, please visit: ee.co.uk/newapplewatch
For more information, please contact M&C Saatchi PR:
Notes to editors
SAATCHI & SAATCHI CREDITS
BRIEF: GET THE MOST OUT OF THE NEW iPHONE XS ON EE, THE UK’S NO.1 NETWORK FOR 5 YEARS IN A ROW.
ADVERTISING AGENCY: SAATCHI & SAATCHI LONDON
EXECUTIVE CREATIVE DIRECTOR: ROB POTTS
CREATIVE: MARK CAMPION, WILL BROOKWELL & WILL HELM
PLANNER: RICHARD HUNTINGTON & BIA BONANI
ACCOUNT HANDLER: ALICE FLANAGAN, KATIE YOUNG & CATHERINE TILLEY
EXECUTIVE PRODUCER: RICHARD FIRMINGER
PRODUCTION ASSISTANT: NIA MACLEAN
MEDIA BUYING AGENCY: ESSENCE
PRODUCTION COMPANY: MOXIE PICTURES
PRODUCTIONS DIRECTOR: MARTIN GRANGER
EDITOR: SAM SNEADE
POST-PRODUCTION COMPANY: MPC / CHANCERY LANE STUDIOS
AUDIO POST-PRODUCTION COMPANY: FACTORY STUDIOS / CHANCERY LANE STUDIOS
CITY / COUNTRY: UK
EE, part of BT Group, is the largest and most advanced mobile communications company in the UK, delivering mobile and fixed communications services to consumers.
EE runs the UK's biggest and fastest mobile network, offering superfast 4G in more places than any other operator after pioneering the UK's first superfast 4G mobile service in October 2012. Today, EE has more than 600 shops across the UK, and EE's 4G coverage extends to 90% of the UK’s landmass.
EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network for five years in a row at the Mobile Choice Awards; Best Network at the 2015, 2016 and 2017 Mobile News Awards; Best Consumer Network at the 2015, 2016 and 2017 Mobile Industry Awards; as well as Fastest Network and Best Network Coverage at the 2017 uSwitch Mobile Awards.
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