Kevin Bacon showcases the UK's biggest, fastest network on the UK's biggest, fastest rollercoaster

• Kevin Bacon turns thrill seeker in new multi-million pound network campaign for EE
• New TV ad highlights that 4G from EE – the UK’s biggest, fastest & most reliable network – allows customers to access more of the stuff they love in more places than ever before
• The ad sees Kevin Bacon streaming football on superfast 4GEE – the official mobile network of the England team - while riding The Big One at Blackpool Pleasure Beach

View/share/embed the ad via EE’s YouTube channel - http://youtu.be/NFY3EzxGNF4

Monday 19th May, 2014: – EE, the UK’s most advanced digital communications company, is today launching a new TV ad campaign starring Hollywood A-lister and face of EE, Kevin Bacon. The ad is the second instalment in a series of two creative executions where Kevin streams content over superfast 4GEE in unusual locations highlighting that customers can watch the stuff they love in more places than ever before on the UK’s biggest, fastest and most reliable network.

Airing from today (Monday 19th May), the ad sees Kevin brave the terrifying climb of The Big One – the UK’s biggest*, fastest rollercoaster at Blackpool Pleasure Beach. As the carriage slowly ascents to its peak, the boy in the same carriage asks Kevin if he’s nervous.   Kevin confuses his young companion with a convoluted explanation of why he’s ‘not really’ nervous peppered with football references prompting a second question from the boy, “What are you on?”.

Kevin then reveals he is in fact referring to an upcoming football match streaming on his phone and replies, “4G from EE… So I can watch England’s games in more places than ever; like here!”

Before the rollercoaster launches into a full throttle assault on the twists and turns of the track, the boy yells, “I’m closing my eyes for this bit.”

Kevin yells back, “Very wise – they’ve got a free kick from the edge of our box!”

Spencer McHugh, Director of Brand at EE, said: “EE’s 4G network now covers a massive 70% of the UK population, so our customers can enjoy a far superior internet experience on the go in more places than ever before – which is great news, especially in a tournament year when quality streaming will be in high demand. Our recently announced lead partnership with Wembley Stadium also means we are an official supplier to The FA Cup, and the England team’s official mobile network.  Kevin Bacon is back on our screens to bring this all to life ahead of what should be a fantastic summer of sport.”

The ads were developed by EE’s advertising agency, Saatchi & Saatchi London and filmed on location at Blackpool Pleasure Beach and in New York. EE’s media buying agency, MEC has led the multi-million pound investment in the TV run of both creative executions.

For more information about EE, please visit ee.co.uk

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For more information, please contact M&C Saatchi PR:

Thom Landers / thom.landers@mcsaatchi.com / 0203 617 8464

Campaign credits

TITLE: Rollercoaster

CLIENT: EE

ADVERTISING AGENCY: Saatchi & Saatchi London

EXECUTIVE CREATIVE DIRECTOR: Paul Silburn, Kate Stanners

COPYWRITER: Lovisa Silburn & Allan Stephenson

ART DIRECTOR: Allan Stephenson & Lovisa Silburn

PLANNER: Sam Wise

ACCOUNT HANDLER: Jim Matthews

PRODUCER: Richard Firminger

MEDIA BUYING AGENCY: MEC

MEDIA PLANNER: Phil Grimmet

PRODUCTION COMPANY: Partizan

DIRECTOR: Traktor

EDITOR: Ed Line

PRODUCER: Rani Melendez

POST-PRODUCTION COMPANY: MPC

AUDIO POST-PRODUCTION COMPANY: Factory

DATE RELEASED:  19th May 2014

CITY / COUNTRY: UK only

EXPOSURE: TV

About EE

EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. EE has approximately 15,000 employees and 550 retail stores, and serves more than 30 million customers across its mobile, fixed and wholesale businesses.

EE runs the UK's biggest, fastest and most reliable mobile network, pioneering the UK's first superfast 4G mobile service in October 2012. EE's 4G coverage today reaches more than 70% of the UK population.  EE’s 2G coverage reaches 99% of the population while 3G reaches 98%. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.

In the last few years, EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, Best network at the 2014 Mobile News Awards, Fastest Network at the 2013 uSwitch Awards, Best Network at the 2013 Mobile Choice Consumer Awards and What Mobile Awards, Network Innovation at the 2013 Recomubu awards and Best Network for Business at the 2013 Mobile Industry awards.

Follow us on…

Facebook at: www.facebook.com/ee

Twitter at: www.twitter.com/ee

YouTube at: www.youtube.com/ee

LinkedIn at: www.linkedin.com/company/ee-uk

About Blackpool Pleasure Beach

Blackpool Pleasure Beach is a 42-acre amusement park, home of the UK's tallest rollercoaster, the Big One, the UK's only Nickelodeon Land and the world's first Wallace & Gromit ride, Thrill-O-Matic. The attraction is open daily until November 9th. For more information visit  www.blackpoolpleasurebeach.com

*The Big One is officially the UK’s tallest rollercoaster