KEVIN BACON SKYDIVES IN NEW EE CAMPAIGN SHOWING THE NATION IT CAN COUNT ON EE WITH STAY CONNECTED DATA
· EE launches its latest campaign Stay Connected Data, featuring a skydiving Kevin Bacon free falling through the sky to illustrate the panic a customer feels when they run out of data
· Stay Connected Data offers UK customers unlimited backup data on essential apps, such as WhatsApp and Maps, when they reach their monthly data allowance – showing they can count on EE for a connection that goes further
· The campaign launched in OOH on 15th August and leads with a 30-second TV ad here, which goes live during Epic Game Show on 20th August
20th August 2022: Today EE announces its latest campaign, Stay Connected Data, featuring Kevin Bacon hurtling through the sky before being rescued by a timely parachute. The ad which will hit screens this weekend, reminds EE customers that with Stay Connected Data they can keep in touch with friends and loved ones even when their data has run out.
Directed by acclaimed film writer and director, James Gray (Ad Astra, The Immigrant and We Own The Night); the ad dramatises the feeling of running out of data using the metaphor of freefalling and feeling out of control.
As Kevin Bacon dramatically falls through the sky, helplessly twisting and tumbling through the air, the ad is reminiscent of James Gray’s famous parachute scene in Ad Astra, with the director taking inspiration from this.
As Kevin keeps spinning, buffeted by the wind with the ground fast approaching, he pulls the rip cord and the chaos around him turns to calm as his EE Stay Connected safety parachute opens. Finally, Kevin is seen serenely floating down whilst taking in the view of other parachutes opening around him, as Stay Connected Data has kicked in, showing that customers can count on EE for a connection that goes further when they need it most.
Pete Jeavons, Marketing Communications Director at EE comments: “Now more than ever, people are looking for great value in all aspects of their lives, and phone data is no exception. As Kevin expertly shows in our latest campaign, with Stay Connected Data, our customers can relax knowing they can always stay connected on the most essential apps, with unlimited back-up data - just in case their data ever runs out. Whether you need to instant message your loved ones on WhatsApp or in desperate need of finding your next destination on Maps, EE has you covered.”
The 30-second TV advert, developed by EE’s advertising agency, Saatchi & Saatchi London, goes live with a nationwide TV campaign on August 20th, during Epic Game Show at 19:15 on ITV1. The campaign will also run across out of home (OOH) and video on demand (VOD), with edits and content developed specifically for a range of digital and social channels.
Stay Connected Data is available only to EE customers and means people can make the most of unlimited backup data on essential apps when they reach their monthly data allowance. For more information on EE Stay Connected Data, please visit: https://ee.co.uk/help/help-new/offers-and-services/other/what-is-stay-connected
ENDS
For more information, please contact M&C Saatchi Talk: ee@mcsaatchi.com
CREDITS:
CAMPAIGN TITLE: PARACHUTE
CLIENT: EE
ADVERTISING AGENCY: Saatchi & Saatchi
CCO: Franki Goodwin
EXECUTIVE CREATIVE DIRECTOR: Will John
CREATIVE DIRECTOR: Sam Ball
CREATIVES: Dominic Martin, Pat Burns
PLANNING DIRECTOR: Jessica Bird
SENIOR SOCIAL STRATEGIST: Ciaran McManus
MANAGING PARTNER: Jonathan Tapper
BUSINESS LEAD: Charlotte Elwig
SENIOR ACCOUNT DIRECTOR: Libby Conroy
ACCOUNT MANAGER: Tilda Raphael
AGENCY PRODUCER - TVC: Alex Pemberton
AGENCY CREATIVE PRODUCER: Callum Procter
MEDIA BUYING AGENCY: Essence
MEDIA PLANNER: Grace Murphy
PRODUCTION COMPANY: Rattling Stick
DIRECTOR: James Gray
DIRECTOR OF PHOTOGRAPHY: Chayse Irvin
EXEC PRODUCER: Stuart Bentham
PRODUCER: Amy Appleton
SERVICE COMPANY: Superprime
EDITOR: Bill Smedley @ Work Editorial
POST PRODUCTION COMPANY: The Mill
COLOUR: Peter Oppersdorff
VFX: Guy Lubin
AUDIO: Mark Hills @ Factory
D/OOH PRODUCER: Adrian Reilly
DATE RELEASED: 20th August 2022
CITY / COUNTRY: UK
About Stay Connected
EE is the only major network that makes sure customers stay online and connected even when their monthly data allowance runs out.
If customers have bought an EE pay monthly phone, SIM, tablet, laptop, mobile broadband or data SIM plan on an Essentials or All Rounder plan from 17 August 2022, EE will make sure they stay connected even when their monthly data allowance runs out.
This Stay Connected Data benefit also applies to customers who purchased a pay monthly phone or SIM from 7 July 2021 onwards. If customers use up their monthly data allowance, they’ll automatically switch to a slower speed, allowing them to send and receive data messages, check their emails on the go, and get where they need to with access to maps.
To go back to full plan speeds customers can buy a daily or monthly data add-on or wait until their bill cycle refreshes.
About EE
EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012, and launched the UK’s first 5G network in May 2019.
EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and 2021, and the UK's best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.
As well as delivering mobile services to consumers, small and medium businesses, corporate customers and Government programmes, EE also provides home and business broadband using both 4G and fixed line connections.
EE is committed to being number one for service in the industry, and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.
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