KEVIN BACON SPILLS THE BEANS ON EE’S BEST iPHONE EVER, IN LATEST AD CAMPAIGN
- Kevin Bacon stars in the latest EE brand campaign to mark the launch of iPhone 13 on EE, the UK’s best network
- The new advert sees Bacon spilling the beans on the new iPhone 13’s features in a local café
- The campaign leads with a 30-second TV ad that launches 6th October – view, share and embed the ad here
6th October 2021: Kevin Bacon will return to our screens tonight in the latest EE brand campaign, with the launch of iPhone 13 on EE, the UK’s best network.
The TV campaign will include spots during Married At First Sight Australia on Friday 8th October and F1 Turkish Grand Prix on Sunday 10th. Combined with nationwide out of home (OOH), radio, cinema, and targeted digital advertising, this brand campaign will introduce the UK to the amazing capabilities of the brand-new iPhone 13 on EE’s latest Full Works Plan.
The advert opens with Kevin Bacon sat in a café speaking directly to the camera. Kevin is holding the new iPhone 13 and showcasing the phenomenal camera. Kev takes the opportunity to come clean to the nation and says “Last year I told you EE had the best iPhone ever. I lied. It’s come to light the new iPhone 13 Pro is the best ever.”
Kev demonstrates why this is the case by using the iPhone’s new video mode to pan around the café before focusing on another customer sat at a table behind him and says, “You can shift focus with cinematic mode.”
Kevin continues with another light-hearted confessional, reiterating why viewers should get the new iPhone on EE: “I also said that EE was the UK’s best network 7 years running. I also lied. It’s now 8. I can’t change the past. I’m just a man, with the new iPhone in his hand and the truth in his heart.”
The new iPhone 13 is available with EE’s Full Works Plan, which includes 24 months of Apple Music, Apple TV+ and Apple Arcade. Customers will be able to save £15 a month if they trade in their old iPhone.
Pete Jeavons, Marketing Communications Director at BT and EE comments: “Like Kevin, our customers have been highly anticipating the arrival of the iPhone 13 Pro and it’s new cinematic mode. With coverage in more places than any other network, EE customers will be able to share their enviable videos from wherever they are.
As well as taking advantage of the UK’s best 5G network, EE customers getting the new iPhone 13 Pro with EE’s Full Works plan will get unlimited mobile data and the option to upgrade to a new phone anytime; They will also receive inclusive access to Apple Music, Apple TV+ and Apple Arcade for 24 months making the most of what the iPhone 13 has to offer.”
EE continues to drive digitally integrated campaigns through its ad agency Saatchi & Saatchi London and media agency Essence with a focus on social across Twitter, Facebook, Instagram and Snapchat, as well as other video display partners. This campaign will run across TV, out of home (OOH) and video on demand (VOD) – with edits and content developed specifically for a range of digital and social channels.
For more information on EE’s 5G network, Full Works Plan and 5G devices, customers can visit www.ee.co.uk/5G.
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For more information, please contact M&C Saatchi Talk: ee@mcsaatchi.com
BRIEF: ANNOUNCE THE NEW iPHONE 13 PRO ON THE UK’S BEST NETWORK
ADVERTISING AGENCY: SAATCHI & SAATCHI LONDON
CHIEF CREATIVE OFFICER: GUILLERMO VEGA
EXECUTIVE CREATIVE DIRECTOR: DAN TREICHEL
CREATIVE DIRECTOR: CHAD WARNER
CREATIVES: GARY ARNOLD & NEIL RITCHIE, MIA SILVERMAN & RYAN PRICE
MANAGING PARTNER: HUMPHREY TAYLOR
BUSINESS LEADER: CHARLOTTE ELWIG
ACCOUNT DIRECTOR: VITALIA FLORIS
EXECUTIVE PRODUCER: RICHARD FIRMINGER
PRODUCER: GEORGIE FORD
PRODUCTION ASSISTANT: GEORGIA DAY
MEDIA BUYING AGENCY: ESSENCE
PRODUCTION COMPANY: MOXIE PICTURES
DIRECTOR: MARCUS SVANBERG
EDITOR: RICK RUSSELL, FINAL CUT
POSTPRODUCTION: FRAMESTORE
AUDIO: PRODIGIOUS
MEDIA: ESSENCE
CITY / COUNTRY: UK
EXPOSURE: NATIONWIDE
DATE RELEASED: 6th October 2021
About EE
EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012 and launched the UK’s first 5G network in May 2019.
EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and being named the UK's best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.
As well as offering mobile services to consumers and small and medium businesses, EE also provides home and business broadband using both 4G and fixed line connections.
EE is committed to being number one for service in the industry and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.
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