Life-saving dispatch app launched by London’s Air Ambulance and EE

  • New app cuts time it takes for London’s Air Ambulance advanced trauma teams to be dispatched via air or road by up to two minutes, in some cases dispatching doctors and paramedics in rapid response cars to trauma incidents in less than 10 seconds
  • The first of its kind app, developed by EE’s Customised Apps partner Mubaloo, is optimised to run on EE’s 4G network and could help save the lives of hundreds of critically injured patients across the capital each year
  • The app increases emergency dispatch efficiency by automatically providing key incident data, real-time navigation and a connection to the London Ambulance Service emergency operations centre dvia EE 4G to London’s Air Ambulance teams on the move
  • The launch of the app coincides with London’s Air Ambulance’s charitable drive to raise funds for a vital second emergency medical helicopter (

24 February, 2015. A revolutionary new mobile app and EE’s 4G network are helping London’s Air Ambulance save lives by reducing the time it takes to dispatch the charity’s advanced trauma teams by up to two minutes. Developed by mobile app developer Mubaloo and EE, the UK’s most advanced digital communications company, the app increases emergency dispatch efficiency by automatically providing London’s Air Ambulance trauma teams with incident information via EE 4G to help them reach patients quicker than ever before.

Out of the 5,000 emergency 999 calls that the London Ambulance Service emergency operations centre receives each day, a paramedic dispatches London’s Air Ambulance advanced trauma teams to around 2,000 patients every year. The trauma team responds using a helicopter by day and rapid response cars by night or in adverse weather. The app, which runs on 4G tablets, has reduced the time it takes for London’s Air Ambulance to dispatch trauma teams by up to two minutes, with rapid response cars now being dispatched in as little as 10 seconds with all crucial incident and navigation data in hand.

Details of the incident are now transmitted directly over 4G to trauma teams via the app, including incident information, navigation details with real-time flight and route data, allowing doctors and paramedics to focus on getting to the patients as quickly and safely as possible.

The creation of the customised app by Mubaloo is the latest development of a long running relationship between London’s Air Ambulance and EE. The two companies have been working together for 18 months, developing new ways of using 4G to boost efficiencies and helping to save the lives of Londoners and visitors to the capital.

Dr Gareth Grier, London’s Air Ambulance, said: “Out of the 5,000 emergency calls that are received by the London Ambulance Service every day, we typically see six patients whose injuries are so critical that they need additional specialist treatment on-scene before they get to hospital. Even reducing the time we take to get to our patients by 10 seconds could, in some instances, mean the difference between life and death.” 

Gerry McQuade, Chief Marketing Officer at EE, said: “This is a fantastic example of how 4G and mobile technology is helping organisations to improve performance, even in the most critical applications such as emergency services and healthcare. In the hands of the brilliant London’s Air Ambulance team, the speed and reliability of EE’s 4G network combined with a bespoke application by EE Customised Apps partner Mubaloo, is creating crucial efficiencies that are actually helping to save lives.”

Sarah Weller, Managing Director London, Mubaloo said: “London’s Air Ambulance is a truly mobile operation, providing mobile care and assistance to those most in need. Like many organisations, there are operations and processes that are unique to London’s Air Ambulance. With 4G helping to improve the speed of third party apps, it was clear that taking a custom approach would deliver further benefits. EE’s 4G network means the app has a reliable, direct data connection to ensure it is always updated with the right information. The app has led to improvements across London Air Ambulance’s critical processes, with the time savings being passed to the people who need it the most, the patients.”

EE and Mubaloo have developed the app for London’s Air Ambulance by studying and understanding  the dispatch process in detail, including reviewing how data from 999 calls is processed, the on board requirements of the helicopter response team and the navigation challenges the London’s Air Ambulance road response teams face.  

The app is the first of its kind in the world and further cements the reputation of London’s Air Ambulance as a leader at the forefront of innovation in pre-hospital medicine. The app is an example of EE Customised Apps in which EE and mobile app partner Mubaloo build bespoke, intuitive apps that integrate with businesses’ existing systems to improve efficiencies and business performance.

London’s Air Ambulance has been serving the capital for 26 years and has treated over 32,000 critically ill patients.  The charity has only one emergency medical helicopter and is currently fundraising for a vital second helicopter.  Donate and watch your helicopter being built at or Text HELICOPTER to 70800 to donate £5 now.


- ENDS -


For more information, please contact the EE Business press team on: or 020 7544 3735


Richard Bell t: 020 7544 3758 m: 07805 568395 e:


Paula Westcott t: 020 3617 8463 e:



About EE

EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. EE has approximately 13,000 full time employees and 580 retail stores, and serves more than 30 million customers across its mobile, fixed and wholesale businesses.

EE runs the UK's biggest, fastest and most reliable mobile network, pioneering the UK's first superfast 4G mobile service in October 2012. EE's 4G coverage today reaches more than 85% of the UK population. EE’s 2G coverage reaches 99% of the population while 3G reaches 98%. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.

In the last few years, EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, Best network at the 2014 Mobile News Awards, Fastest Network at the 2013 uSwitch Awards, Best Network at the 2014 Mobile Choice Consumer Awards and What Mobile Awards 2013, Network Innovation at the 2013 Recombu awards and Best Network for Business at the 2013 Mobile Industry awards.

Follow us on…

LinkedIn at:


About London’s Air Ambulance

London’s Air Ambulance ( is the Charity that delivers an advanced trauma team to critically injured people in London. 

Using a helicopter by day and rapid response cars by night, a doctor and paramedic team can be at a patient’s side within minutes, providing life-saving medical interventions, such as open chest surgery, blood transfusion, and anaesthesia, at the roadside.

London’s Air Ambulance:

  • Is currently fundraising for a second helicopter and extended daylight flying hours
  • Runs a lottery for £1 per week
  • Serves the 10 million people who live, work and holiday within the M25
  • Missions commonly involve serious road traffic collisions, falls from height, industrial accidents, stabbings and shootings
  • Was founded in 1989
  • Undertakes 2,000 missions on average per year
  • Has world’s highest survival rates from interventions such as open heart surgery
  • Is internationally renowned for clinical excellence and pioneering procedures, such as roadside blood transfusion, that are adopted by other organisations.


About Mubaloo

Mubaloo is the UK’s leading mobile consultancy and enterprise app developer; enabling transformation and disrupting business processes through mobile. Founded in 2009 by Dr. Mark Mason, Mubaloo has gone onto become one of the top developers in Europe, ranked as the top app developer outside of the US by research firm Clutch and ranked third in the Deloitte Tech Fast 50 UK 2015, and 25th in Europe. 

In 2014, Mubaloo opened its MiBeacons division, which specialises in location-based technologies. The company partners with clients to innovate with location-based technologies to create hyperlocal contextual experiences and provide real world objects with digital identities to drive better business intelligence and change end-user behaviours.  

Mubaloo is custom mobile app partner to a selection of the biggest mobile and technology companies, including Cisco, EE and Samsung; delivering consultancy, development and integration to partners’ business customers.