London,
07
February
2016
|
00:00
Europe/London

Lights, camera, sparkle… world’s first wearable 4G camera to capture all the action at BAFTA 2016

  • Laura Whitmore will present EE’s online red carpet show on Sunday 14th February with help from an exclusively-produced range of Swarovski crystallised 4GEE Capture Cams
  • The bespoke collection of crystal-covered cameras will ensure fans get up close and personal with Hollywood’s biggest stars
  • Laura’s red carpet camera has been decorated with the same Swarovski aurora borealis crystal which was used to create Lily James’ famous Cinderella slipper in the BAFTA-nominated* film
  • EE’s exclusive online red carpet show will be available to view from 9am on Monday 15th February with live updates available on EE’s social channels throughout Sunday night

 

London, 8 February 2016:  EE invites fans to get up close and personal with Hollywood’s biggest stars with an online red carpet show hosted by TV presenter, Laura Whitmore.  Laura will interview top BAFTA-nominated talent at this year’s ceremony on Sunday 14th February with help from a bespoke collection of 4GEE Capture Cams – the world’s first wearable 4G camera. 

Laura Whitmore’s glamorous red carpet gown will be adorned with a limited edition Capture Cam, which has been given a BAFTA make-over by Swarovski especially for the occasion, to give viewers a unique perspective of the action.

EE has worked with Swarovski to create the exclusive collection of cameras which feature thousands of crystals, each painstakingly applied by hand by a team of craftsman.  In a nod to this year’s Best Costume Design nominee Sandy Powell, one of the cameras in the collection has been decorated with the same Swarovski aurora borealis crystal which was used to create Lily James’ famous glass slipper in the blockbuster film Cinderella.

As this year’s ceremony falls on the most romantic night of the year, Laura will also be stirring up some red carpet romance at the Royal Opera House by asking Hollywood’s elite to blow a kiss to viewers at home. 

The red carpet show featuring Laura Whitmore will be available across EE’s social channels from 9am on Monday 15th February.

Laura Whitmore said: “I’m very excited to be presenting this year’s EE BAFTA red carpet show and giving viewers at home a real insight. We have all angles covered, I even have a wearable Swarovski 4GEE Capture Cam. I can't wait to interview some of the biggest stars on the most glamorous night of the year!”

Spencer McHugh, Director of Brand at EE said: “Our cherished partnership with BAFTA is one of our longest-running and we are always looking for new ways to incorporate our technology into the red carpet experience.  The wearable 4GEE Capture Cam was designed for capturing those rare and spontaneous moments you don’t want to forget and there’s no better occasion to demonstrate this.”

YouTubers Hazel Hayes and Helen Anderson will also be on the red carpet for EE using the 4GEE Capture Cam to share all the action from the night with their fans.

For more information on EE’s partnership with BAFTA – including details of how to vote for this year’s EE Rising Star - visit ee.co.uk/bafta

 

- ENDS -

For further information, please contact:

Olivia Burrell

Olivia.Burrell@mcsaatchi.com

020 3617 6531

           

*Sandy Powell nominated for best Costume Design in 2016 at the EE British Academy Film Awards for Cinderella starring Lily James

 

About EE

EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. EE has approximately 14,000 employees and 553 retail stores, and serves more than 30 million customers across its mobile, fixed and wholesale businesses.

EE runs the UK's biggest and fastest mobile network, pioneering the UK's first superfast 4G mobile service in October 2012 and is the first European operator to surpass the 10million 4G customer landmark. EE's 4G coverage today reaches more than 93% of the UK population. EE’s 2G coverage reaches 99% of the population while 3G reaches 98%. EE's superfast fibre broadband service covers around 80% of the UK population, and ADSL broadband service covers 98.7% of the population.

In the last few years, EE has received extensive independent recognition, including being ranked the UK's best overall network by RootMetrics®; Best Network at the 2014 and 2015 Mobile News Awards and Winner of Best Innovative service for EE Cash on Tap; Best Network for Business at the 2014 Mobile Industry Awards; Best Consumer Network at the 2014 Mobile Industry Awards; Best Network at the 2014 and 2015 Mobile Choice Consumer Awards and What Mobile Awards 2014; Fastest Network at the 2014 uSwitch Mobile Awards; Best Mobile Network at the 2014 Recombu Awards; and winners of the TV Technology award for content innovation at the 2015 DTVE Europe Awards. The 4GEE Action Cam also won Best Connected Gadget at the Mobile Choice Consumer Awards 2015.

About BAFTA

The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round, international programme of learning events and initiatives that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, scholarships, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. To access the best creative minds in film, TV and games production, visit www.bafta.org/guru. For more, visit www.bafta.org.