Marc Allera joins Everything Everywhere as Chief Sales officer

Everything Everywhere, the UK's biggest communications company, announces that Marc Allera begins his role as Chief Sales Officer with the company today.

Allera reports to CEO Olaf Swantee and is responsible for driving Everything Everywhere's sales, retention and in-life trading and execution, as well as ensuring that the company delivers on its customer experience goals. He will oversee these activities across retail, digital, telesales, small and medium enterprises (SME) and the indirect channel.

Allera joins Everything Everywhere from Three, where he held senior positions including Chief Commercial Officer, and Sales & Marketing Director. Over the decade he worked at Three, Marc was credited with being a driving force in growing the business.

Olaf Swantee, CEO of Everything Everywhere, commented: "As mobile devices become more powerful and more important to the everyday lives of nearly everyone, we are focusing our business on providing outstanding service and support through our front-line teams. Marc is going to play a pivotal role in bringing a service-oriented culture to all of our sales channels that will differentiate Everything Everywhere in the market."

Marc Allera, Chief Sales Officer of Everything Everywhere, commented: "It is a privilege to join Everything Everywhere at a time when the company is further improving how it builds and maintains its relationships with customers. I look forward to leading this reinvention and making Everything Everywhere, through the Orange and T-Mobile brands, the mobile provider of choice for people across the country."

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About EE

EE is the most advanced digital communications company in Britain, providing mobile and fixed line services to 27 million customers, and will soon become the first company in the UK to provide 4G mobile services alongside fixed-line fibre.

EE is the company that runs the Orange and T-Mobile brands in the UK, and will be launching its new superfast 4G brand – EE – in the coming weeks.

Its 4G service will cover a third of the population by the end of 2012 and its fibre service will cover 50% of the population by the end of the year.

EE's mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G

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