Nokia Siemens Networks and Everything Everywhere partner to create interactive, cloud-connected vending machines
Global partnership to increase revenue through M2M connectivity.
Everything Everywhere, the UK's biggest communications company, and Nokia Siemens Networks have announced a partnership that will offer vending machine owners the opportunity to increase revenue and reduce costs through remote stock monitoring, increased customer interaction and multiple payment methods.
Through the international partnership, vending machines will be linked to Nokia Siemens Networks' VendMe* application and installed with Everything Everywhere SIM cards, connecting them to both the UK's largest 3G network and France Telecom and Deutsche Telekom's international footprint.
This connectivity will allow vendors to monitor stock levels remotely and plan efficient replenishing of machines without the need to make site visits – offering environmental as well as efficiency and productivity benefits for fleet management teams.
Vendors will also have access to new ways to engage potential customers, through sending targeted messages to those people in the vicinity of a smart vending machine, and even interacting with customers and their contacts through their social networks of choice.
Once customers are at a smart vending machine, they will not need cash to make a purchase, but can take advantage of Near Field Communications (NFC) technology, through Orange Quick Tap from Everything Everywhere, or NFC-enabled cards. Contactless payments are also possible through Reverse SMS and Chip & Pin, meaning the risk of leaving cash in machines is reduced, while the convenience to customers is increased.
The solution was this week awarded Cloud-Based Vending Innovation award at the Global Telecoms Business Innovation Awards. The smart vending machines will be piloted during summer, with commercial roll-out expected to take place later this year.
Marc Overton, vice president Wholesale and M2M at Everything Everywhere said, "Vending is just one of many areas where we are offering innovative services outside the traditional telecoms remit. There is great potential for M2M technologies to provide companies operating internationally in all sectors with instant access to data, making businesses run better and improving the customer experience."
"In Nokia Siemens Networks, we have a global partner that shares our focus on developing cloud-based applications to address the needs of all markets and customers, however far they may sit outside the traditional telecoms space," added Marc.
Bernd Gross, head of the M2M business line at Nokia Siemens Networks said, "Nokia Siemens Networks is committed to driving the benefits of M2M applications into different industries by developing solutions that address a wide variety of requirements seamlessly and cost-efficiently. This partnership with Everything Everywhere means that we can offer our customers a reduced time to market of up to 60%, and with half-a-million vending machines across the UK and many millions more around the world, we see a great opportunity to use mobile broadband and our customer experience management expertise to offer an improved experience to people."
*Nokia Siemens Networks' VendMe application is a vending management tool hosted in the cloud, and managed and integrated through a coupling of the company's Machine to Machine (M2M) platform, Cumulocity, and Everything Everywhere's M2M Management Platform.
About Nokia Siemens Networks
Nokia Siemens Networks is the world's specialist in mobile broadband. From the first ever call on GSM, to the first call on LTE, we operate at the forefront of each generation of mobile technology. Our global experts invent the new capabilities our customers need in their networks. We provide the world's most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly.
With headquarters in Espoo, Finland, we operate in over 150 countries and had net sales of over 14 billion euros in 2011. http://www.nokiasiemensnetworks.com
EE is the most advanced digital communications company in Britain, providing mobile and fixed line services to 27 million customers, and will soon become the first company in the UK to provide 4G mobile services alongside fixed-line fibre.
EE is the company that runs the Orange and T-Mobile brands in the UK, and will be launching its new superfast 4G brand – EE – in the coming weeks.
Its 4G service will cover a third of the population by the end of 2012 and its fibre service will cover 50% of the population by the end of the year.
EE's mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G.