Orange UK & T-Mobile UK integrate to form Everything Everywhere


Renewed Commitment to Partnerships: Working with the very best to deliver pioneering new services

Fostering Innovation: Capitalising on the latest communications advances to deliver new ways of working and increase customer effectiveness through the application of communications solutions that save time and money for example M2M and converged communications solutions

Brilliant Customer Service: Staff incentivised on customer satisfaction and targeting the diverse business audience through differentiated use of both the Orange and T-Mobile brands

Best Network: our priority to offer the best network coverage possible

London, July 5th, 2010: Everything Everywhere, Britain’s biggest communications company, today announces its vision for serving business customers in the UK.  Over the next three years, Everything Everywhere plans to offer innovative and cohesive communications services that enable customers to do business more effectively improving their productivity by up to 15%.

Everything Everywhere has already stated its commitment to delivering best value, best choice and best quality in the industry, to offer a better network and the very best service. Today, Everything Everywhere revealed what these ambitions would mean for its business customers with a commitment to fostering new ways of working through partnerships, unrivalled communications services that enable new ways of working and the might of the R&D of the company’s parents, France Telecom and Deutsche Telekom.

Martin Stiven, Vice President of Business, said: "Our vision of giving customers access to everything everywhere is extremely powerful for our business customers. Being the UK's biggest operator gives us a unique opportunity to do something special for business."

Renewed Commitment to Partnerships

A central element of Everything Everywhere's intention to provide its business customers with access to everything they need to run their enterprises successfully is a renewed commitment to partnerships. Everything Everywhere intends to actively drive partnerships with companies from all sectors to provide its business customers with pioneering new products and services.

Martin Stiven, Vice President of Business, said: "Whether for hardware, software or companies from non-technology fields, we want to work with the very best on partnerships that innovate and provide our customers with something new. At Everything Everywhere we are throwing open our doors to partners who can help us achieve this goal."

Fostering Innovation

Everything Everywhere will also continue to foster innovation for its business services by capitalising on technological advances and the R&D capabilities of parents France Telecom and Deutsche Telekom to deliver new ways of working and increase effectiveness and efficiency for our business customers. Everything Everywhere has earmarked a number of areas of focus:

• Machine to machine –  the continued growth of M2M will enable the automation of numerous, currently manual, processes and drive a shift in business across transport, retail and the supply chain as well as enabling new business models such as smart metering

• New markets for mobile solutions such as healthcare –  the application of advanced technology will continue to increase productivity and reduce costs for health workers and organisations

• Information everywhere – eliminating artificial restrictions on which device and communications technology to use and integrating core system and business applications across channels and devices to genuinely enable business everywhere

• HD Voice – crystal clear mobile calls and reduced background noise will open up new applications for the mobile phone – such as in noisy environments, broadcasting and providing a better environment for business communications such as when on conference calls

What Brilliant Customer Service Means for Business

Everything Everywhere also commits to providing the very best customer service available to business. With programmes to drive a high performance culture and employee engagement, customer representatives are incentivised on customer satisfaction and not just sales. All business service staff will be based in the UK to ensure they have a deep understanding of the commercial challenges faced by our customers.

Martin Stiven, Vice President of Business, said: "Our aim is to significantly increase our business customer base by making the most of our resources and the Orange and T-Mobile brands to target the diverse business audience. We will offer services based on the way businesses want to buy from us."

For small businesses with fewer than 50 employees Everything Everywhere will make the most of the Orange and T-Mobile brands' reach through our shops, online and channel partnerships with focused propositions targeting specific customer needs.

In the corporate market we have a major growth opportunity. Our medium and corporate customers want a direct and ongoing relationship with our account teams so we will develop services and propositions for new customers through a single brand that offers all the benefits of Everything Everywhere. The Orange brand has had more focus on large business customers which is demonstrated by its relative scale and market penetration so will be the brand that targets new large business customers.

Everything Everywhere is already investing to deliver the best platform for service, propositions and account management for mid-sized and corporate customers. Contracts and the level and quality of support will remain the same for all of these businesses. In addition, they will enjoy direct and ongoing relationships with service and account management teams.

Martin Stiven said: "While this is a hugely exciting time for us, our over-riding focus in the short, medium and long term is in ensuring that we keep our customers happy with the very best in service, account management and business propositions."


About EE

EE is the most advanced digital communications company in Britain, providing mobile and fixed line services to 27 million customers, and will soon become the first company in the UK to provide 4G mobile services alongside fixed-line fibre.

EE is the company that runs the Orange and T-Mobile brands in the UK, and will be launching its new superfast 4G brand – EE – in the coming weeks.

Its 4G service will cover a third of the population by the end of 2012 and its fibre service will cover 50% of the population by the end of the year.

EE's mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G.

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