London,
15
March
2022
|
17:34
Europe/London

OVER 1.5 MILLION FILM FANS JOINED EE’S WATCH PARTY ON THE NIGHT OF THE EE BRITISH ACADEMY FILM AWARDS 2022

OVER 1.5 MILLION FILM FANS JOINED EE’S WATCH PARTY ON THE NIGHT OF THE EE BRITISH ACADEMY FILM AWARDS 2022

  • Over 1.5 million film fans tuned in to see breakout star of Drag Race UK, Bimini and broadcaster, podcaster and television presenter Clara Amfo throw a Watch Party like no other on the night of the EE BAFTA Film Awards 2022
     
  • Bimini and Clara were also joined by film vlogger Daniel J. Layton and BBC Radio 1’s Film Critic Ali Plumb at the EE BAFTA Film House, powered by EE Full Fibre Broadband
     
  • Ahead of the Watch Party, EE Red Carpet hosts Bimini and Clara helped lucky film fans speak to the 2022 nominees arriving at the Royal Albert Hall, live from the living room at the EE BAFTA Film House, interviewing Ariana DeBose, Stephen Graham and EE Rising Star winner, Lashana Lynch

Tuesday 15th March 2022, London: EE made history on the night of the 2022 EE British Academy Film Awards, hosting a star-studded, one-of-a-kind Watch Party on Twitter, offering film fans a new way to enjoy the Film Awards ceremony as it was broadcast on BBC One.  

The EE Watch Party was hosted by breakout star of Drag Race UK, Bimini, broadcaster, podcaster and television presenter Clara Amfo, BBC Radio 1’s Film Critic Ali Plumb and film vlogger Daniel J. Layton, who gave an entertaining commentary during this second-screen viewing experience.

In the hours leading up to the EE Watch Party, three lucky competition winners had the chance to interview the stars as they arrived on the red carpet for the awards show at the Royal Albert Hall. Joined by Ali Plumb at the EE BAFTA Film House and connected to Bimini and Clara on the red carpet via EE Full Fibre broadband, they quizzed the likes of Andy Serkis, Simon Pegg, Munya Chawawa and EE Rising Star nominees Harris Dickinson and Ariana DeBose, not to mention the EE Rising Star winner 2022, Lashana Lynch.

This was all made possible by EE’s Full Fibre broadband. Powered by just one broadband router, the EE BAFTA Film House was connected to countless Google devices, immersing Bimini, Clara, Ali and Dan in a home-viewing experience like no other. Featuring a 75” 4K TV for streaming, voice control functionality for ordering film-favourite snacks and drinks, and smart tech for adjusting the room’s atmosphere, the EE BAFTA Film House provided the ultimate connected film viewing experience, all without a drop in the ultrafast gigabit connection.

Pete Jeavons, Marketing Communications Director at EE comments: “This viewing party was an exciting new way to use the power of our Full Fibre broadband to connect film fans to the action taking place at the Royal Albert Hall on 13th March. We know that our customers enjoy using their devices at home while they watch TV to enable second screen experiences for key cultural moments like the EE BAFTAs, so we wanted to present them with a live streamed show that compliments the BBC broadcast and allows them to engage with the excitement, reactions and commentary of the awards in a brand-new format.”

EE has been a long-standing partner of the British Academy Film Awards for the past 25 years, working with BAFTA to bring film fans closer to the awards through the magic of technology. Since the partnership began, EE has not only worked with BAFTA to introduce the EE Rising Star Award but also used its award-winning network to create new and exciting opportunities for film fans to be part of the action on the red carpet.

For more information on EE’s partnership with BAFTA visit ee.co.uk/bafta

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For more information, please contact M&C Saatchi Talk on eebafta@mcsaatchi.com 

About EE

EE runs the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012, and launched the UK’s first 5G network in May 2019.

EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and 2021, and the UK’s best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.

As well as delivering mobile services to consumers, small and medium businesses, corporate customers and Government programmes, EE also provides home and business broadband using both 4G and fixed line connections.

EE is committed to being number one for service in the industry, and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for the 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre and Customer Service awards.

EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.

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About BAFTA

BAFTA – the British Academy of Film and Television Arts - is a world-leading independent arts charity that brings the very best work in film, games and television to public attention and supports the growth of creative talent in the UK and internationally. Through its Awards ceremonies and year-round programme of learning events and initiatives – which includes workshops, masterclasses, scholarships, lectures and mentoring schemes in the UK, USA and Asia – BAFTA identifies and celebrates excellence, discovers, inspires and nurtures new talent, and enables learning and creative collaboration. For more, visit www.bafta.org.  BAFTA is a registered charity (no. 216726).