Phones 4u selects EE as UK MVNO partner for the launch of 'LIFE Mobile'


EE, The UK's most advanced communications company, has announced that Phones 4u, one of the UK's leading independent mobile retailers, will launch an MVNO on its network in March. LIFE Mobile will offer a wide range of great value tariffs and services that include data packages as standard, reflecting the changing nature of customer usage. The strategic partnership takes EE’s portfolio of MVNO partnerships to 25, and demonstrates EE's commitment to expanding opportunities for new MVNOs across the UK.

EE offers the UK's only 4G network, and the widest 3G and 2G coverage in the UK. EE will make 4G available for LIFE Mobile customers later in 2013.

The MVNO agreement is an extension of EE and Phones 4u's longstanding and successful partnership. EE has been selected based on the strength of its network, its strong industry reputation, and its flexible and technologically advanced MVNO platform, which will allow Phones 4u to launch its service in the UK within months.

Launching in March, the new MVNO will have broad appeal and will offer a variety of tariffs and services that allow customers to choose the right deal for their mobile life.

Marc Overton, Vice President of Wholesale and M2M at EE said: "We're delighted that EE has been selected as Phones 4u's MVNO partner, giving us the opportunity to further build on our longstanding and successful relationship. As the largest MVNO operator in the UK, we believe in providing our customers with a choice of deals to meet their needs, and our partners are a key part of our growth strategy."

"By choosing the EE network, Phones 4u will guarantee its customers access to the UK's widest 3G coverage, as well as the UK's only 4G network later in 2013. Our ambition is to provide 4G to key industry players by the end of 2013, and we feel this will open up a world of opportunities for both new and existing partners alike."

Tim Whiting, Group Chief Executive at Phones 4u, said: "We are delighted to be able to extend our longstanding partnership with EE in order to add LIFE Mobile into the wide range of products and services available at Phones 4u. Our customers see their mobile devices as an integral part of their daily lives. LIFE Mobile will enable us flexibility and creativity in designing propositions to give our customers even further choice. We will sell LIFE Mobile alongside our existing network propositions and are confident the new network will play a key role in driving further growth for our business."

For more information please visit


 - ENDS -

Notes to Editors:

For more information, please contact the EE press team on:

0845 373 7070

EE has a longstanding partnership with some of the UK’s most successful MVNOs as a result of its flexible and tailored solutions.

EE currently has the following MVNO and wholesale partners: Virgin, H3G, Telecom Plus, Ikea, Vectone, Now Mobile, Matrix, Cable and Wireless, i-Pass, Talk Talk Business, Intercity, Talk Home, White Mobile and Econet.

In addition the following MVNOs are on EE's network through Transatel: Axis Telecom, Unicom, The Phone Co-Op, Go Mobile, Apollo, Zamir Telecom, Team SIM, Natterbox, China Telecom (Europe) and The People’s Operator.

About EE

EE is the most advanced digital communications company in Britain, providing mobile and fixed-line services to 27 million customers, and is the first company in the UK to provide 4G mobile services alongside fixed-line fibre.

EE is the company that runs the Orange, T-Mobile and EE brands in the UK.

Its 4G service covers a third of the population, and EE continues to improve the speed and reach of the UK's first 4G network. Its fibre service already covers 50% of the population.

EE's mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G.

Follow us on…

Facebook at:

Twitter at:

YouTube at:

LinkedIn at: