• New immersive 5G Pit Stops – give mobile gamers the opportunity to recharge, reset and get their head in the game
  • EE’s 5G Gaming on the Go Pit Stop benches unveiled to mark the launch of EE’s Xbox Game Pass Ultimate mobile add-on, providing access to over 100 Xbox games on the go which EE is offering with inclusive data, for just £10 a month
  • The UK’s best network for gaming, reveals almost three quarters of gamers have played outside of their homes in the last year with a fifth gaming on mobile whilst out

With the mobile gaming growing rapidly in popularity, EE has unveiled two Gaming on the Go Pit Stops in 5G locations; one on Brighton seafront and another on Liverpool’s Royal Albert Dock – to celebrate its new Xbox Game Pass Ultimate add-on and to help players re-immerse themselves into the gaming world.

EE’s Gaming on the Go Pit Stop benches come as the UK’s best network for gaming reveals almost three quarters of British gamers have gamed outside of their home in the last year. Custom built to deliver an enhanced gaming experience for up to three mobile gamers at a time, each bench allows EE’s 5G customers to harness the power of the award winning network in each location to ensure smooth, uninterrupted gameplay and is equipped with superfast chargers.

Amplifying their surroundings and taking inspiration from some of the most popular games in the Xbox Game Pass Ultimate library, EE’s Gaming on the Go Pit Stops are the perfect way to truly get lost in the moment and take the gaming experience to the next level.

With nearly half of gamers in the North West and South East saying a faster mobile connection would make them more likely to game on the go, the benches are situated in the perfect location to rest, recharge and reset enabling gamers to get their head firmly back in the game.

Influenced by its seaside setting, the Brighton Pier Pitstop Bench, surrounds gamers with the sights, smells and sounds of the seaside, transporting them to another world when playing games set on or around the ocean.

In contrast, Liverpool’s Royal Albert Dock Bench takes form of a more familiar racing pit stop, situated in a busy industrial city centre, taking inspiration from many driving and racing games. Further heightening the experience for users, this bench comes complete with custom racetrack sounds to further blur the lines between the gaming and physical world.

Alongside the launch of the 5G Gaming Pit Stop Benches, EE is giving two lucky gamers the chance to win 12-months of Xbox Game Pass Ultimate, which unlocks access to over 100 Xbox games on the go, and a Razer Kishi controller. To enter, customers simply need to take photos of themselves at the EE Gaming Pit Stop Benches and upload these onto Twitter and/or Instagram with the hashtag #GamingUnleashedBrighton or #GamingUnleashedLiverpool and tag @EE to be in with a chance of winning.

Pete Jeavons, Director of Marketing Communications at BT and EE commented: “Our recent research shows that gaming on the go is continuing to rise and as the UK’s best gaming network we wanted to enhance this experience in a fun and truly immersive way. In celebration of our new Xbox Game Pass Ultimate add-on, which gives our customers unlimited gaming data and access to over 100 games, our aim is to provide the best gaming on the go experience for our customers. The immersive Pit Stops allow gamers to re-immerse themselves in the gaming world. Connected with our high-performance network and fully charged with the inbuilt superfast chargers for the ultimate uninterrupted game play experience.”

According to the research, in the year that made going for a walk more important than ever before, dedicated gamers have quickly taken to multitasking, with 1 in 5 now gaming on their smartphone whilst getting their outdoor exercise. This comes as EE reports that it saw a 31% increase in data usage across some of the most popular mobile games on the network – from the last three months of 2020 to the quarter of 2021.

The Xbox Game Pass Ultimate add-on gives gamers access to over 100 Xbox games on the go which EE is offering with inclusive data, for just £10 a month*. Customers will be able to enjoy a range of games on their smartphone via Xbox Cloud Gaming (beta), including Forza Horizon 4, Sea of Thieves and Halo: The Master Chief Collection.

The EE Gaming Pit Stop Benches will be available at Brighton Pier from 10th to 13th June and Royal Albert Dock in Liverpool from 10th to 11th June. For more information on EE’s Gaming offering, head to

The social media competition is open from 08:00 on 10th June until 23:59 on 13th June and the winner will be announced on 15th June via Twitter and Instagram.


For more information, please contact M&C Saatchi Talk:

EE Gaming on the Go Pit Stops Terms & Conditions


  1. By entering this prize draw (the “Promotion”), you will be giving EE Ltd permission to contact you about EE Gaming on the Go Pit Stops.
  2. Entry into this promotion is dependent on your acceptance of these terms and conditions and by entering you confirm your acceptance of these terms and conditions.
  3. Entrants must have a ‘Public’ Instagram and/or Twitter account profile and be aged 18 or older and resident in the UK. Only one entry per social media platform (Instagram and/or Twitter), per day. To Enter: Entrants need to take a photo of themselves at the EE Gaming Pit Stop Benches – situated at Royal Albert Dock Liverpool and/or Brighton Pier - and post the image to their Public Twitter and/or Instagram with the hashtag #GamingUnleashedBrighton or #GamingUnleashedLiverpool and tag the @EE account.
  4. Entries for the competition will be accepted from 09:00 on 10/06/21 until 23:59 on 13/06/21 (the “Promotional Period”).
  5. By entering the competition and tagging @EE social account in your entry post, you accept and agree that your entry may be retweeted or reposted on EE and/or Xbox’s owned channels, including but not limited to social media.
  6. Two Prize recipients in total. Each Prize recipient will receive a prize bundle which includes 1 x Xbox Game Pass Ultimate 12 Month Subscription and 1 x Razer Kishi Controller for Android. The Prize recipients will be selected from all complete, correct, and eligible entries received by the closing of the Promotional Period. All eligible entries will be placed into a ballot, with the winners chosen at random under the supervision of an independent person on 15/06/21.
  7. The Promoter will notify the winners through EE’s Twitter / Instagram channel within seven working days of the draw via direct message. Further details to be provided to the winner upon acceptance of the prize. Any failure by the Promoter to notify the chosen entrants within this timeframe shall not give rise to any claim by the winners against the Promoter.
  8. If the chosen winners are not able, for any reason, to accept a prize, or cannot be contacted within 14 days of the draw date, the Promoter reserves the right to award the prize to another entrant and/or not award that specific prize.
  9. The prize is non-transferable and non-exchangeable. The prize must be taken as stated and no compensation will be payable if the winner or any guest is unable to use the prize. The prize is not exchangeable or redeemable for cash or other goods or services. Any attempt to sell, transfer or exchange any part of the prize will result in the prize being withdrawn by the Promoter and the prize will be declared null and void.
  10. No responsibility is accepted for entries lost, delayed, damaged, corrupted, or mis-transmitted due to electronic errors or malfunctions. Proof of posting the entry on social media will not be accepted as proof of entry.
  11. The Promoter reserves the right to verify the validity of entries (including an entrant's identity) and to disqualify any entrant who tampers with the entry process. The results of the prize draws are final, and no correspondence will be entered into.
  12. Entrants’ personal details will be processed in accordance with the Promoter’s Privacy Policy which can be found here.
  13. Details of winners (Social Media Name) will be available after 24/06/21 by sending an email to
  14. The Promoter reserves the right (a) to substitute alternative prizes of equivalent or greater value; (b) in exceptional circumstances to vary, amend or withdraw this prize draw on reasonable notice; (c) withdraw the prize if, in the Promoter's reasonable opinion, it is deemed necessary or if circumstances arise outside of the Promoter's control; (d) to amend these terms and conditions at any time without notice.
  15. The Promoter will not be responsible for (and will have no liability in connection with) occurrences beyond the Promoter’s control, including but not limited to (a) any postponement or cancellation of the Promotion; (b) any changes to prizes or the way in which they can be used; and (c) problems with the dispatch of prizes (such as prizes failing to reach the intended recipient).
  16. This promotion is not open to: (a) employees or agents of the Promoter’s group of companies; their families or any other person associated with this prize draw; (b) entries made through agents or third parties; (c) any entry that features sensitive or inappropriate content will not be accepted and the entry may be reported.
  17. Incomplete entries will be disqualified and will not be counted. The Promoter is not obligated to inform the entrants who have entered such entries of disqualification.
  18. This promotion and these terms and conditions shall be governed by and construed in accordance with the laws of England and Wales.
  19. The Promoter is EE Limited, 1 Trident Place, Mosquito Way, Hatfield, Hertfordshire, AL10 9BW.

Notes to Editor

Research conducted by One Poll on 1,500 UK adults who play video games and own a smartphone.

*Add-on available to all EE Pay Monthly Android smartphone customers on a Smart or Essential plan for £10 a month on a 30-day rolling contract.

About EE

EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012, and launched the UK’s first 5G network in May 2019.

EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and 2021, and the UK's best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.

As well as delivering mobile services to consumers, small and medium businesses, corporate customers and Government programmes, EE also provides home and business broadband using both 4G and fixed line connections.

EE is committed to being number one for service in the industry and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.

EE is part of BT’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.

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