London,
20
October
2023
|
09:23
Europe/London

RIGHT HERE, RIGHT NOW: EE MARKS A NEW ERA WITH FATBOY SLIM IN THE WORLD’S BIGGEST HOLOGRAPHIC PERFORMANCE

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    LONDON, ENGLAND - OCTOBER 19: The launch of the new EE, as Fatboy Slim and virtual backing dancers from across the UK light up the sky above Alexandra Palace to form the world's biggest hologram on October 19, 2023 in London, England. (Photo by Samir Hussein/Getty Images for EE)
  • New_EE_Launch_Photography_FatBoy_Slim
    LONDON, ENGLAND - OCTOBER 19: The launch of the new EE, as Fatboy Slim and virtual backing dancers from across the UK light up the sky above Alexandra Palace to form the world's biggest hologram on October 19, 2023 in London, England. (Photo by Samir Hussein/Getty Images for EE)
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  • New_EE_Launch_Photography
  • New_EE_Launch_Photography_FatBoy_Slim
  • New_EE_Launch_Photography_FatBoy_Slim
  • New_EE_Launch_Photography_FatBoy_Slim
  • EE lit up the London skyline with iconic British DJ Fatboy Slim to announce that New EE Is Here in the world’s biggest holographic performance
  • The 50 metre holographic performance took place at London landmark Alexandra Palace and featured a host of fans from across the nation as they danced along to his hit track Praise You  
  • Thousands of fans tuned in to watch the one-of-a-kind performance as it was livestreamed on EE’s Instagram
  • The event took place to mark a new era for EE as it begins its journey to become the most personal and customer-focused technology brand in the UK


Thursday 19th October 2023: Tonight EE, the UK’s largest subscription business, marked a new era with a larger-than-life performance by iconic British DJ, Fatboy Slim, on the world’s biggest holographic stage. Livestreamed to the nation, the one of a kind set towered 50 metres above Alexandra Palace and lit up the London skyline.

Fatboy Slim mesmerised audiences in attendance and watching online with the out of this world show, as he was joined in the sky for the world’s largest holographic performance by a host of real fans from across the nation. The innovative and entertaining dance routines to his famous track Praise You were submitted over the last week on social media for the chance to be a backing dancer for their musical hero.

Hosted by TV & Radio Presenter, Pips Taylor, the evening saw fans at Alexandra Palace wait in anticipation for the surprise performer to be revealed, applauding as the intro to Right Here, Right Now beamed across the London skyline, announcing new EE to the nation. As tall as the leaning tower of Pisa, audiences were amazed by the visual spectacle as Fatboy Slim appeared as a 50-metre-high holographic DJ in the sky.

The star-studded guest list including Ashley Roberts, Ella Eyre, Max George, Maisie Smith, Lucy Watson, Yinka Bokinii and Pips Taylor, continued to dance under the night sky while sipping on drinks by champagne partner Taittinger. Fatboy Slim followed up with an electrifying performance of Praise You, featuring a chorus of virtual backing dancers from across the country. The fans, who were sourced from a social media competition that also saw one lucky winner attend the secret set in-person, virtually took to the skies for a once-in-a-lifetime opportunity to join the DJ on stage, dancing in unison to the hit track. Fatboy Slim ended his larger-than-life performance with an equally as lively version of The Rockafeller Skank.

Fatboy Slim, DJ and producer said: “Last night was a wild ride! We took over London’s skyline and made history. A massive shout out to all those fans who joined me on the world’s biggest holographic stage to kickstart a brand-new era for EE.”

The holographic stage was created utilising the latest visual technology with live footage of Fatboy Slim projected onto a 50-metre tall and 30-metre wide holo-gauze, suspended from the ground by two heavy-duty cranes. The porous nature of the holo-gauze meant that it caught elements of the projection whilst allowing some of the light beams to pass through it, create a stunning holographic effect that stood tall across the backdrop of London’s iconic skyline.

Christian Thrane, MD Marketing at EE commented: “Last night we made history as New EE with the world’s largest holographic performance featuring one on the nation’s best loved DJs. New EE is committed to becoming the UK’s most personal, customer-focused technology brand so we are proud to have been able to give people up and down the country a once-in-a-lifetime opportunity to perform on the world’s biggest holographic stage with their musical hero, Fatboy Slim.”

After over a decade spent as the UK’s biggest and fastest mobile network with UK market leading full fibre broadband, EE is broadening its horizons from traditional telecommunications services and transforming this household brand ready for a new and exciting era as the UK’s largest subscription business.

On a mission to be the UK’s most personal, customer focused technology brand, EE has rebuilt its business from inside out based on the current and future needs of its customers. Following extensive customer research, the four focus areas for new EE will be game, home, learn and work, and a suite of exciting products and services open to all UK consumers have been developed to improve customers’ everyday lives in these areas, all underpinned by UK market leading products EE 5G and EE Full Fibre. This shift is the next step on EE’s journey to becoming the lead consumer brand for BT Group.

For more information, visit: https://ee.co.uk/

ENDS

For more information, please contact M&C Saatchi Talk on ee@mcsaatchi.com 

About EE 

EE is one of UK’s largest subscription businesses, backed by the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator. 

Built on the foundation of decades of mobile and broadband leadership, EE is on a mission to be the most personal and customer-focused technology brand in the UK by playing a more meaningful role in customers’ lives, with a suite of exciting products and services open to all UK consumers, available via a new ‘EE ID’ digital platform. 

EE’s mobile network continues to receive extensive recognition including UK's best overall network by RootMetrics® every year since 2014, as well as being named Network of the Year at the 2022 Mobile Industry Awards.

EE is committed to offering first class service in the industry and has over 400 stores across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019.  

EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE won Best Repair Service and Best Network Provider at the Mobile Industry Awards in September 2023 and was recognised as the provider that does more than any other to deliver a great service.  

EE is part of BT Group's Consumer business unit which provides products and services to all of BT’s consumer customers in the UK. 

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