EE Techonomics
  • EE, the UK’s best network provider, reveals the creative ways people are earning and saving money during the cost of living crisis thanks to a few clicks and swipes
  • Half (49%) say they have turned to side-hustle apps to boost income, including selling sunset snaps and renting out their driveway
  • With more Brits practising ‘Techonomics’ to add more value, over half (56%) are investing in quality tech products compared with this time last year
  • EE offers Family Data Sharing, Stay Connected and free MOTs for smartphones, giving more on the UK’s best network, while keeping families connected for longer

Today, EE research reveals the innovative ways families are using technology to save and even earn money during the cost of living crisis – including selling holiday pictures, hiring out their driveway and loaning their dogs.

Half (49%) of UK households now admit to using creative ways to earn more, with the average household generating an extra £910 a year, thanks to their side hustles.

This includes using tech to sell pictures such as sunsets or pretty views from your smartphone to be used as stock images online (6%), getting paid to reach online game milestones (10%) or becoming a part-time tour guide in your local town or city (6%).

The research* of 2,000 UK consumers reveals out of those practising so called ‘Techonomics’, people in Glasgow have the most side hustles going on, while Brighton residents are earning the most cash from tech hacks and side hustles.

The most popular ‘Techonomic’ hacks are reviewing TV shows (16%) and doing market research for brands (14%).

Following the surge in dog ownership when many people were working from home, households are now finding pets can be an extra income with one in 25 (4%) renting out their dogs for lonely or stressed people to walk and 6% earning extra cash by dog sitting for others.

Economists are warning the cost of living crisis is likely to hit younger adults hardest** due to lower levels of home ownership, lower real-terms earnings and less savings to fall back on. Despite this, four times as many under 35s say they are investing in better quality tech to get more value in the long term.

Consumers are also looking at the long-game when it comes to spending habits, believing that buying from a trusted brand is almost twice as important as getting the lowest overall price (31% vs 17%).

Sharon Meadows, Director of Broadband and Mobile at EE, said:Getting through tough times starts at home, by squeezing the value out of every connection in the family.  With EE, there are lots of ways to get more out of the services you already pay for like family data sharing, phone trade-ins and repairs.

“Our research also shows how much people rely on good quality products that give more value. Whether that’s selling pictures of sunsets from your holiday or renting out your dog – EE’s plans can help more families stay connected for longer and unlock the value of side hustles.”

With many households having to find new ways to make their income go further, the research found mobile (19%) and broadband (17%) were the bills Brits thought gave them the best value for money, the research found, ahead of gas (7%), electricity (9%) and water (15%) bills.

12 innovative ways that UK households are using tech to generate extra cash
Give opinions on TV shows16%
Market research14%
Get paid to reach milestones in online games10%
Share data with family members10%
Dog sitting organised via apps8%
Sell sunset photos6%
Work as a tour guide in your area6%
Make or sell greetings cards6%
Sell ideas or solutions to problems online6%
Rent out a spare room online6%

Rent out your driveway5%
Rent out dogs to lonely or stressed people4%

UK’s side hustle hotspots:

 CityResidents who have at least one tech side hustle

Five ways EE is making it easy for customers in the cost of living crisis:

Stay Connected - EE is the only UK network that allows pay-monthly customers who use up all their data to automatically switch to a slower speed for free – letting them continue to use apps including WhatsApp and Google Maps. 

Family packages - EE customers can add other family members to their account and receive a discount of up to 20% off every new line as well as the option to ‘gift’ spare data to other people on their plan.

Free mobile MOT - Every year we offer customers a thorough health check for their devices with a diagnostic tool to make sure they are at their best and make recommendations on how to keep their device working beautifully.

Hand me on handsets – EE customers can pass on their old devices to a family or friend, or trade in their phone, tablet or watch to securely refurbish or recycle - saving an average of £140. And if buying new isn't in budget, why not go for a refurbished device? Expertly refurbished tech can save money in comparison to new devices.

Get a great deal more on your broadband – By selecting EE's Norton Security Premium feature then customers can protect up to 10 devices, including PCs, Macs®, smartphones and tablets with EE. This comprehensively prevents viruses, spyware, malware, and other threats and gives 75GB of secure PC cloud backup and a Secure VPN for devices. The package is worth £79.99, but with EE Broadband it is included at no extra cost, for a year.



*Poll of 2,000 UK adults conducted between December 9th and 13th, 2022



About EE

EE runs the UK's biggest and fastest mobile network, offering superfast connections in more places than any other operator. EE brought the first 4G network to the UK in October 2012 and launched the UK’s first 5G network in May 2019.

EE has received extensive independent recognition, including being named the UK’s no.1 5G network by RootMetrics® in 2020 and being named the UK's best network every year since 2014 for the following awards: The Mobile Choice Awards, The Mobile Industry Awards and by RootMetrics®.

As well as offering mobile services to consumers and small and medium businesses, EE also provides home and business broadband using both 4G and fixed line connections.

EE is committed to being number one for service in the industry and has nearly 600 shops across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards.

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