Three quarters of the British population want to bring 4G to Britain as soon as possible

Independent research carried out by YouGov[1] and released today by Everything Everywhere, the UK’s biggest communications company, has found that 82% of British adults expressing an opinion believe adopting new technology such as 4G networks is vital for Britain to remain competitive and protect jobs. Almost three quarters (74%) want to bring 4G to the country as soon as possible.

Olaf Swantee, CEO, Everything Everywhere, said:  “Consumers are calling for the fast and reliable broadband that 4G LTE can provide – and they want it now. With nearly three dozen countries, including many parts of Europe, Asia and America having already rolled out 4G, it is imperative that the UK moves forward with building a 21st century digital infrastructure as soon as possible.”


[1] All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2033 adults. Fieldwork was undertaken between 5th – 10th April 2012, and has been weighted unless otherwise stated according to those who showed a preference.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+)

2. Additional research also showed that for those who wanted 4G to come to the UK as soon as possible, the primary reasons were:

  • Because they think it is important for the UK to catch up with other countries and stay competitive – 66%
  • Because they would like to access faster internet connections – 58%
  • Because it is important for the economy and job creation – 45%

About EE

EE is the most advanced digital communications company in Britain, providing mobile and fixed line services to 27 million customers, and will soon become the first company in the UK to provide 4G mobile services alongside fixed-line fibre.

EE is the company that runs the Orange and T-Mobile brands in the UK, and will be launching its new superfast 4G brand – EE – in the coming weeks.

Its 4G service will cover a third of the population by the end of 2012 and its fibre service will cover 50% of the population by the end of the year.

EE’s mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G.