Turn it up to 4GEE at Glastonbury Festival 2013
EE, the UK's largest mobile network and only superfast 4G provider, will become the official technology and communications partner of the 2013 Glastonbury Festival, taking over from sister brand Orange.
Returning after a 'fallow' year in 2012, this year's Glastonbury Festival will feature the long awaited debut performance by the Rolling Stones on the Pyramid Stage, topping a bill of thousands of performers from around the world… and right across the performing arts spectrum. The event takes place from Wednesday 26 June to Sunday 30 June 2013 at Worthy Farm in Somerset.
EE will be working on a number of initiatives that will utilise its unique mobile and technological expertise to enhance the Glastonbury experience, including:
Installing the first ever dedicated 4G network at a UK festival. 4G users on site will be able to access superfast 4G speeds, making staying in touch or sending that all important Tweet, video or status update faster than ever. EE will also further increase its 2G and 3G network capacity, making staying connected at Glastonbury easier than ever before.
Working with the Festival to produce the official mobile 'Glastonbury 2013' mobile app; an indispensable electronic guide to the big event. Scheduled to go live in early June - and available free of charge - it will include performance scheduling tools, interactive and GPS enabled mapping, official direct updates from the Glastonbury team, social network plug ins, artist info, and continuously updated content for users both on and off site. More details to follow in early June.
Following the tradition of Orange's landmark 'Chill 'n' Charge' tents at previous Festivals, two large 'EE Recharge' tents on site will cater for tens of thousands of people over the weekend, offering a space for festival-goers - irrespective of which mobile network they are with - a space to relax and recharge their batteries whilst they recharge their mobile devices, free of charge. Hundreds of charging points for multiple types of device will be available, including 'retro' spaces for those with older handsets. Visitors to the tents will be able to connect their devices to dedicated mobile Wi-Fi networks powered by EE's 4G network meaning all smartphone users can try out EE's superfast 4G speeds – no matter which network they’re on.
As an official partner of the festival, EE will have dozens of the very last remaining tickets for the festival, which sold out in record time, to give away and will be running interactive competitions via the @EE and Facebook.com/EE social channels in the lead up to the event.
Spencer McHugh, Brand Director at EE commented: "As the UK's biggest and only superfast 4G network, we're uniquely placed to use our technological expertise to help make the Glastonbury experience even better for those on site; from producing the feature packed official app for the festival, providing hundreds of charging points on site in our Recharge tents, through to ensuring festival goers can upload and share all their festival photos and videos to social networking sites at superfast speeds.”
For more information please visit EE.co.uk/Glastonbury
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For further information, please contact:
Alex Wilkinson / alex.wilkinson@mcsaatchi.com / 07969 573 313
Maria Panayi / maria.panayi@mcsaatchi.com / 07817 848 691
Samantha Harris / samantha.harris@mcsaatchi.com / 07896 530007
NOTES TO EDITORS
EE is the most advanced digital communications company in Britain, providing mobile and fixed-line services to 27 million customers, and is the first company in the UK to provide 4G mobile services alongside fixed-line fibre.
EE is the company that runs the Orange, T-Mobile and EE brands in the UK.
Its 4G service will cover more than half of the UK population by June and EE continues to improve the speed and reach of the UK's first 4G network. Its fibre service already covers 50% of the population.
EE's mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G.
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