Wembley Stadium Launch First Mobile App To Mark Historic Partnership With EE
- New Wembley app offers dynamic event content alongside travel and stadium information
- Available now on the App Store and Google Play
- Launched in partnership with EE: the inaugural lead brand partner of Wembley Stadium
London – Thursday 27th February. Wembley National Stadium Ltd. (WNSL) and EE have announced the launch of a new bespoke Wembley app as part of the historic partnership deal signed this week which sees the stadium referenced as Wembley Stadium connected by EE. Available now, the official Wembley app is designed to enhance the unforgettable experience of visiting Wembley Stadium.
Upon signing EE as lead stadium partner both Wembley and EE, the UK’s most advanced digital communications company, have committed to delivering the best possible spectator experience from ‘sofa to seat’ using innovation and communications technology delivered by EE. The app is the first live touch point of the planned technology ‘road map’ to be delivered over the course of the six-year deal which also includes mobile ticketing solutions and WiFi.
The free app will help users to plan their visit to Wembley by delivering helpful and relevant information throughout the journey from planning which event to attend and purchasing a ticket to travelling to the stadium and locating a seat.
Features from launch include:
- A dynamic feed of event content including all the latest news including video, images and audio clips
- The latest ticketing information
- An interactive stadium map that allows users to find their way around and check the view from their seat
- A national travel planner to help stadium visitors plan the best journey to and from the stadium
Rob Ray, FA Group Director of Digital & Information technology, said: “The Wembley app represents the first of many fan focussed experiences that the Wembley connected by EE partnership is set to deliver. We look forward to working with EE to deliver an unparalleled connected experience for our event owners and their fans.”
Spencer McHugh, Director of Brand at EE said: “We worked with Future Platforms to deliver an app that places the stadium visitor at the heart of the experience, facilitating and complimenting the Wembley ‘sofa to seat’ experience. As the first touch point of EE’s exciting new partnership with Wembley we wanted to showcase the benefits that this collaboration can bring from day one and there is lots more to come in 2014 and beyond.”
Planned app features for future updates include location based offers, digital queue management, audience participation and more. Further information will be announced in due course.
The Wembley app is now available to all for free from the App Store and Google Play
ENDS
For more information, please contact Wembley Stadium, EE or M&C Saatchi PR:
Thomas Rowland, The Football Association – Thomas.Rowland@thefa.com
Jessica Turner, EE – Jessica.Turner@ee.co.uk
Jonny Stanton, M&C Saatchi PR – jonny.stanton@mcsaatchi.com
For further information on EE’s partnership with Wembley please visit www.ee.co.uk/Wembley
The Wembley app was developed by Future Platforms on behalf of Wembley connected by EE
About Wembley Stadium
Wembley Stadium is the home of the England national football team. Since its creation in 1923 Wembley has hosted some of the most famous sporting and music entertainment events, including England’s World Cup success in 1966 and some of the most iconic music moments like Live Aid in 1985 and Take That’s record-breaking Progress Tour in 2011.
The original stadium was demolished in 2000 and the new, 90,000-seat stadium was opened in 2007.
Wembley Stadium has evolved and now hosts no fewer than 15 different event owners with an incredible 38 events hosted in 2013. The NFL will host three International Series matches in 2014 which complement the other existing partnerships with the Football League, RFL, Saracens Rugby Club and a number of music promoters, including SJM, Metropolis and Live Nation.
In 2012 the stadium hosted nine matches during the Olympic Games and was the proud host of the 2011 and 2013 UEFA Champions League Final, making it a total of seven European Cup Finals, more than any other venue in Europe.
Wembley Stadium has a rich and proud sporting and music heritage spanning 90-years and was also the focal point for The FA’s 150th anniversary, hosting high-profile matches against Brazil, Republic of Ireland, Scotland, Chile and Germany in 2013 and will provide the kick-off for England’s World Cup preparations in Spring 2014.
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Facebook at: www.facebook.com/wembleystadium
Twitter at: @wembleystadium
About EE
EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. With approximately 15,000 employees and 600 retail stores, EE serves more than 27 million customers on EE, Orange and T-Mobile mobile and broadband plans.
EE runs the UK's biggest and fastest mobile network, having introduced the UK's first superfast 4G mobile service in 2012. EE's 4G coverage reaches 70% of the UK population. EE’s 2G coverage reaches 99% of the population while 3G reaches 98%. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.
EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, Fastest Network at the 2013 uSwitch Awards, Best Network at the 2013 Mobile Choice Consumer Awards and What Mobile Awards, Network Innovation at the 2013 Recombu awards and Best Network for Business at the 2013 Mobile Industry awards.
Follow us on…
Facebook at: www.facebook.com/ee
Twitter at: www.twitter.com/ee
YouTube at: www.youtube.com/ee
LinkedIn at: www.linkedin.com/company/ee-uk
About the Wembley app
The Wembley iOS and Android app was designed and developed for EE & Wembley Stadium by Future Platforms, an independent digital agency with a core focus on innovative mobile solutions