Why More UK Homes Are Switching to EE
By Luciano Oliveira, Director of Home & TV
Today, our homes are more connected than ever. Streaming the latest series, working from the kitchen table, or gaming with friends around the world, in-home connectivity is central to daily life. At EE, our mission is clear: to deliver the best broadband to every corner of the UK and make life simpler and better connected for our customers. Not all broadband is created equal. With EE, you get premium quality and advanced features at an affordable price, starting at less than £1 a day, so everyone can have top-tier connectivity without paying over the odds.
In 2024, we took a major step forward in premium connectivity by becoming the first major UK provider to launch a WiFi 7 router and extender, the Smart Hub Pro and Smart WiFi Pro. With tri-band technology designed to provide broader in-home capacity, these devices deliver faster, more reliable WiFi in every room, giving you a “fast lane” for the latest devices and activities like 8K streaming, cloud gaming, and virtual reality. Even when you’re further from the hub, you can count on consistently high speeds. This is about future-proofing your home and ensuring you’re ready for whatever comes next in digital living.
But cutting-edge technology alone isn’t enough, which is why we use WiFi intelligence, a smart solution that proactively enhances your WiFi experience throughout your home. At the same time, our expert teams offer personalised support and guidance, helping you make the most of your connection - whether you're in an urban flat or a countryside cottage. We’re so confident in our solutions that we guarantee a seamless connection in every room—or we’ll give you cash back.
EE is now the UK’s fastest-growing broadband provider, with thousands of new customers joining us every week. This growth is no accident; it’s the result of a focused commitment to innovation and personal service that’s driving a real shift in the market. More parents, more gamers, and more WFH’ers—people from all walks of life are making the switch. The reason is simple: we’re not just providing fast broadband—we’re delivering real value and peace of mind.
We also understand that switching broadband providers can feel daunting. Many people stick with what they know simply out of habit, but we’re making it easier than ever to switch, offering a seamless journey from sign-up to installation and beyond. Our customers tell us they love the confidence that comes with our advanced features: WiFi Controls to manage family internet use, Work Mode for unstoppable productivity, and Game Mode for unrivalled gaming performance. With our WiFi Extenders, you get uninterrupted reach, even in the trickiest corners of your home, so every device gets the speed it needs.
But it’s not just about broadband. Juggling multiple providers for TV and streaming services can be a headache, so we created EE TV—a flexible, customer-friendly platform that brings live TV and your favourite streaming apps together in one place. This means less hassle and more entertainment, all supported by the strength of your EE connection, and you don't need to just take our word for it, see the latest view on the service by one of the UK's leading consumer lifestyle publications, T3.
Our strategy is rooted in understanding what matters most to our customers: speed, reliability, simplicity, and support. Ofcom’s latest Connected Nations report shows that UK households are demanding faster, more reliable broadband to support hybrid work, streaming, and smart home devices. EE’s investment in Full Fibre and WiFi 7 technology is a direct response to these needs, ensuring we remain ahead of the curve and ready for the future.
What truly sets EE apart is our relentless focus on making life easier and better connected for our customers. We offer more than just fast pipes—we deliver a complete experience, backed by the latest technology, personalised support, and flexible entertainment options. That’s why more people are choosing EE every week, and why we’re proud to be leading the way in the UK’s home connectivity revolution.
If you’re looking for a provider that’s always innovating, always supporting, and always putting your needs first, the choice is clear. Welcome to the new standard for connected homes. Welcome to EE.