London,
19
July
2024
|
09:00
Europe/London

YOUTUBE COMES TO EE TV, GIVING CUSTOMERS ACCESS TO EVEN MORE CONTENT

  • The YouTube app is now available to EE TV Box Pro and TV Box Mini users
  • Customers can access YouTube’s vast library of content, including videos, music and live streams as well as sign up to YouTube Premium and YouTube Primetime Channels via the app
  • YouTube app is the latest content addition to the EE TV platform for customers to enjoy, amongst EE TV’s wider entertainment offering

EE has today announced it will be launching the YouTube app on EE TV. EE TV customers will be able to access the YouTube app on both the TV Box Pro and TV Box Mini* from the Featured Apps rail, with the app sitting alongside other streaming and entertainment apps such as Netflix, Amazon Prime Video, NOW and Apple TV+. 

The move forms part of EE’s plans to provide TV customers with a variety of great TV content and features, and will see YouTube’s vast library of content, including videos, music, and live streams, now available via the platform – making it easier than ever for users to access their favourite channels and content. Customers will be able to use their existing YouTube account to customize their experience by subscribing to channels, creating playlists, and getting personalised recommendations. 

EE TV customers will also be able to sign up to YouTube Premium and YouTube Primetime Channels through the YouTube app on their TV Box Pro and TV Box Mini devices. YouTube Premium provides ad-free access to content across the YouTube service, the ability to download videos and background playback of videos on mobile devices, plus access to the music streaming service, YouTube Music. Meanwhile, YouTube Primetime Channels allows viewers to browse and watch official movies, TV shows and live content from third-party streaming services in the YouTube app. You can sign up directly to a streaming service within the Movies and TV area under the Primetime Channels section in YouTube app.

EE TV is designed to offer a truly flexible TV experience for the busiest homes, and is a first-of-its-kind offering with flexible content packages, choice of hardware and a multi-room option available at no extra charge.

Alistair Wilson, Partnerships Director, EE: “Our new EE TV service offers customers access to the widest choice of the very best TV shows, films and sport available, as we look to provide them with access to the content they love. YouTube is the latest partner of ours, and we’re sure that with its the vast library of video and music content now easily accessible via the service, it will prove really popular with customers.”

EE TV pairs with EE broadband, which offers ultrafast speeds – meaning connection issues won’t get in the way of a customer’s viewing experience. EE TV Customers will also be able to unlock unbeatable value mobile savings for their whole household, such as being able to add unlimited data SIMs on flexible 30-day subscriptions from just £10. This new offering gives EE TV and Broadband customers the opportunity to experience the best mobile and broadband networks together for incomparable value.

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Notes to Editors:

 

*YouTube is already available on Apple TV 4K

 

For more information, please contact:

ee@theacademypr.com

 

About EE 

EE is one of UK’s largest subscription businesses, backed by the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator. 

Built on the foundation of decades of mobile and broadband leadership, EE is on a mission to be the most personal and customer-focused technology brand in the UK by playing a more meaningful role in customers’ lives, with a suite of exciting products and services open to all UK consumers, available via a new ‘EE ID’ digital platform. 

 

EE’s mobile network continues to receive extensive recognition including UK's best overall network by RootMetrics® every year since 2014, as well as being named Network of the Year at the 2022 Mobile Industry Awards.

 

EE is committed to offering first class service in the industry and has over 400 stores across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019. 

 

EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE won Best Repair Service and Best Network Provider at the Mobile Industry Awards in September 2023 and was recognised as the provider that does more than any other to deliver a great service.

 

EE is part of BT Group's Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.

 

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