EE launches Future Thinking: a new innovative content hub powered by LinkedIn
- EE targets business users and entrepreneurs with inspirational content hub
- Innovative EE and LinkedIn campaign is UK first
- Visit the site at futurethinking.ee.co.uk
EE, the UK’s most advanced digital communications company, has announced the launch of an interactive microsite called Future Thinking powered by LinkedIn, dedicated to the future of business and technology in the UK. The unique collaboration with the professional networking site is the first of its kind in the UK.
Targeting business users and entrepreneurs, the Future Thinking site enables LinkedIn members to log in with their LinkedIn credentials to receive personalised and relevant editorial content offering advice, inspiration and technical support.
The site will feature a variety of articles and video content including case studies, expert comment and blog posts from EE’s own panel of experts and independent external thought leaders. EE CEO, Olaf Swantee, himself an official LinkedIn ‘Influencer’ with over 80,000 followers, will also post commentary inviting users to engage in the ‘Future Thinking group’ and have conversations with other users.
The functionality of Future Thinking has been purpose built allowing users to interact with the site by leaving comments, ‘liking’ and sharing which then appears in their newsfeed for their connections to see.
EE Director of Brand, Spencer McHugh said: “When developing the Future Thinking hub, we felt it was crucial for this audience that we tailor the content and experience to each user. Thanks to the LinkedIn functionality we can recognise if they are a small or corporate business for example and therefore populate their feed with relevant and hopefully inspiring information based on their needs.”
Josh Graff, director, LinkedIn Marketing Solutions EMEA commented: “EE’s new content hub is a great example of a brand delivering real value to its audience through relevant content. In a technology-dominated economy, EE has created a single source of insights into the future of technology for business owners and IT professionals, helping them prepare for and succeed in the future.”
EE has also teamed up with media outlets including The Economist and The Telegraph to offer an even wider range of relevant articles and information to accompany its own produced content. All of these agreements have been put together by EE’s lead media planning and buying agency MEC.
The Future Thinking hub will be promoted through EE’s own social media channels as well as a range of promoted activity with LinkedIn including roadblocks, follower ads and sponsored content.
For more information about EE, please visit www.ee.co.uk
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For more information, please contact M&C Saatchi PR:
EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. With approximately 15,000 employees and 600 retail stores, EE serves more than 27 million customers on EE, Orange and T-Mobile mobile and broadband plans.
EE runs the UK's biggest and fastest mobile network, having introduced the UK's first superfast 4G mobile service in 2012. EE's 4G coverage reaches almost 70% of the UK population. EE’s 2G coverage reaches 99% of the population while 3G reaches 98%. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.
EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, Fastest Network at the 2013 uSwitch Awards, Best Network at the 2013 Mobile Choice Consumer Awards and What Mobile Awards, Network Innovation at the 2013 Recombu awards and Best Network for Business at the 2013 Mobile Industry awards.
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